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Simulate (company)

American food technology company From Wikipedia, the free encyclopedia

Simulate (company)
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SIMULATE (formerly known as NUGGS) is a food technology company headquartered in SoHo, Manhattan which manufactures plant-based alternatives to meat products.[2][3] The company was founded in 2018 by Ben Pasternak and Sam Terris[4][5][6] and was acquired by plant-based investor Ahimsa in 2024.[7]

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NUGGS with ketchup

The company's main product is NUGGS, a plant-based chicken nugget alternative.[8] SIMULATE also makes a plant-based chicken patty product called DISCS.[9][10]

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History

The product NUGGS was launched in July 2019 via a direct-to-consumer website.[11] NUGGS began sale in retail stores such as Whole Foods Market, Walmart, Sam's Club, and Target in early 2021.[12] The company also sells its products through ghost kitchens in San Francisco and Los Angeles. In July 2019, SIMULATE (then NUGGS) announced that it was changing its name to SIMULATE.[13][14][15] The company plans to expand internationally, first to Canada.[16][17]

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References

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