Siranudh Scott

Siranudh "Psi" Scott (Thai: สิรณัฐ "ทราย" สก๊อต) is a Thai and Scottish marine conservationist and former advisor to Athapol Charoenshunsa, the Director-General of Thailand's Department of National Parks.^[1][2][3] He is known for his viral criticism of tourism operations in Southern Thailand's national parks, including environmental misconduct and corruption.^[4][5][6]

Early life and education

Siranudh is the son of Chiranuj Bhirombhakdi, and grandson of Chamnong Bhirombhakdi. He is therefore a member of the Bhirombhakdi family who owns Boon Rawd Brewery, known for its Singha beer brand. His father is Scottish.^[7][1] He attended Bangkok Patana School, graduating in 2014.^[8] He attended the California Institute of the Arts, graduating with a BFA in animation in 2018.^[4]

Career

Siranudh founded Sea You Strong, an ocean conservation volunteer initiative.^[9]

On 2 January 2024, he was appointed as an unpaid advisor to the director-general of the Department of National Parks.^[9][10]

"Ni hao" controversy and resignation

In April 2025, Siranudh posted a video confronting two Russian tourists who had directed the Chinese phrase "ni hao" at him in Krabi.^[11][12] The video led to public outcry over the treatment of workers in Thailand's tourism industry, and allegations that the phrase was racist.^[13][14]

On 12 April 2025, Siranudh publicly resigned from his position.^[15] On 19 April 2025, Department of National Parks staff listed 6 allegations against Siranudh, including "frequently reprimanded tourists, guides, boat operators, and local business owners" and "regularly posted content on his personal platforms showcasing apparent involvement in official marine conservation activities".^[16] On 21 April 2025, the Department of National Parks was set to dismiss him from his advisory position, citing "inappropriate behavior".^[15][17][18]