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Smaato

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Smaato
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Smaato (now part of Verve) is a platform for digital advertising technology. Smaato was acquired by Verve in 2021 and was rebranded as Verve’s Brand+ Marketplace in 2024.[1][2]

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History

Smaato was founded in 2005 by Ragnar Kruse and Petra Vorsteher. The Smaato Publisher Platform (SPX), a comprehensive publisher ad server, was launched by the company in 2015.[3] The next year, Smaato was picked by Google and incorporated into the AdMob and DoubleClick for Publishers platforms, through SDK-less mediation.[4] Later in 2016, Smaato further developed its products for the demand side of mobile advertising with the Smaato Demand Platform (SDX).[5]

In 2016, Beijing-based Spearhead Integrated Marketing Communication Group acquired Smaato for $148 million.[6]

In 2018, the company collaborated with Amazon Publisher Services (APS) to give demand partners within the app the ability to access Amazon's Transparent Ad Marketplace inventory.[7]

In July 2021, Smaato was acquired by Verve for nearly $170 million.[8] Smaato was later rebranded as Verve’s Brand+ Marketplace in September 2024.[9]

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References

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