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SolarFlix
Television network in the Philippines From Wikipedia, the free encyclopedia
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SolarFlix (formerly Entertainment Central or ETC and visually rendered in its current logo in all capital letters) is a Philippine free-to-air television network owned by the Southern Broadcasting Network, a subsidiary of Solar Entertainment Corporation. Its digital free-to-air broadcast is carried by SBN's flagship station, DWCP-DTV (channel 21) in Metro Manila. The channel's analog broadcast is fed on its lone provincial TV station, DXSS-TV (channel 7) in Davao City (in which the station currently carries DepEd ALS TV programming). The channel is also carried by cable and satellite providers, including Sky Cable, Destiny Cable, Cablelink, Binangonan Cable TV Corporation, Cignal, SatLite, and G Sat along with various provincial cable operators and through online streaming.
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SolarFlix operates daily from 8 a.m. to 12 midnight on Solar's digital free TV (under test broadcast), while it operates 24 hours daily on most pay TV and streaming service providers. However, starting Holy Week 2021, it continues to sign off from Maundy Thursday at midnight to Easter Sunday at 8:00 a.m. along with its sister channels Solar Sports, Shop TV and Solar Learning.[1] It formerly operated daily from 5:00 a.m. to 12:00 midnight on free-to-air analog TV broadcast until September 2019, when SBN permanently closed its analog signal.
SolarFlix broadcasts from Solar's master control facility and studios located on the Third Floor of the Worldwide Corporate Center, Epifanio de Los Santos corner Shaw Boulevard, Mandaluyong, while the Solar office is located at Solar Century Tower, 100 Tordesillas St., Corner H.V. Dela Costa St. Salcedo Village, Makati, SBN holds free-to-air broadcasts from its transmitter and tower site located at Nuestra Señora de la Paz Subdivision, Brgy. Sta. Cruz, Antipolo, Rizal.
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History
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As ETC (2004–2022)
On March 1, 2004, Solar Entertainment launched ETC as "Entertainment Central," but test broadcasts had started earlier on November 24, 2003.[citation needed]
On January 1, 2008, ETC ceased airing as a separate channel on Sky Cable due to carriage dispute. As part of Solar's blocktime agreements with various terrestrial channels, ETC began airing on SBN 21, a terrestrial UHF TV station in the Philippines.
On March 2, 2011, after STVNI acquired 34% share of Radio Philippines Network from the Philippine government as part of RPN/IBC privatization, ETC replaced Solar TV on RPN channel space. Meanwhile, Solar and SBN launched the news channel Talk TV on the same day as a part of formation of it's news department.[2][3][4][5][6][7] On October 30, 2012, Talk TV rebranded as Solar News Channel.
But ETC returned to SBN on November 30, 2013, as Solar News Channel moved to RPN on the following day, to allow for wider coverage. (however, SNC and RPN, later, were sold to the ALC Group of Companies, chaired by Ambassador Antonio Cabangon Chua, in August the following year due to Tieng's loss of revenue after investing in RPN.)[8][9]
After its sister channel, 2nd Avenue, ceased broadcasting on June 5, 2018—after 12 years on air—many of its programs moved to ETC.
On November 21, 2018, ETC unveiled its new station ID and on-air graphics. At the same time, the network launched new slogans, In Full Bloom and #IamETC.
On May 25, 2020, ETC began broadcasting in anamorphic 16:9 aspect ratio on free-to-air digital television. This change allowed for widescreen presentation, optimizing the viewing experience for viewers with compatible widescreen televisions.
As SolarFlix (2022–present)
On June 7, 2022, a new channel was teased with a voice-over saying, "May bagong kakaaliwan ngayong July. Kaya tutok lang. Sagot ka namin!" (transl. "There is something new to entertain you this July. So just tune in, and we'll be there for you!").[10] Then, on June 16, 2022, ETC unveiled the new channel, which was relaunched as SolarFlix on July 11, 2022, at 6 pm (PST).[11][12][13] SolarFlix is a Tagalog movie channel that features classic and independent Filipino films—most of which come from Solar Films' archives—as well as documentaries from local movie festivals, similar to GMA Network's I Heart Movies. Following the rebrand, Solar Entertainment Corporation informed some cable and satellite TV operators carrying ETC that the channel would be replaced by ScreamFlix from Jungo TV on June 20, 2022.[14] ScreamFlix carries the Front Row Channel and Hallypop (the latter previously broadcast as a digital subchannel on GMA Network).[15]
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Programming
The channel targets the young adult demographics. SolarFlix's programming currently consists of Turkish dramas and Latin American telenovelas dubbed in Filipino under the ETCerye block, classic and independent Filipino films, and Hollywood and foreign-acquired movies.
Relay and affiliate stations
See also
Ratings
According to National Urban Television Audience Measurement, ETC is the top-ranked female television channel with cable and free TV (through RPN) ratings combined (January 2012 - May 2012) with a 10.33% audience share.[16]
References
External links
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