Speeding. No one thinks big of you.

Speeding. No one thinks big of you. is a multimedia advertising campaign launched by the Roads & Traffic Authority^[1] in June 2007 in New South Wales, Australia, to convince young drivers that speeding and irresponsible driving is not 'cool'.

The iconic image of the campaign is a wiggling pinkie finger, emblematic of the observer communicating to another observer their shared opinion that the speeding youth is not displaying virility by speeding, and is "overcompensating" for a small penis.

Several images were used in the television advertisement:

• several young women seeing the speeder;
• an older woman sharing a wiggling finger with a young woman;
• a male friend of the driver sharing a wiggling finger with another male friend as they ride in the back seat as their mutual friend drives stupidly.