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Sprout Social
American software developer From Wikipedia, the free encyclopedia
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Sprout Social, Inc. is a technology company that runs a social media management platform.[1] A public company headquartered in Chicago,[2] it was founded in 2010 by Justyn Howard, Aaron Rankin, Gil Lara, and Peter Soung.
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Headquartered in Chicago,[2] Sprout Social, Inc. was founded in April 2010. The company had raised $60 million by early 2011, including $1 million in a 2010 funding led by Lightbank, $10 million from New Enterprise Associates (NEA) in February 2011, and $42 million from Goldman Sachs Investment Partners and NEA.[3][4]
In November 2011, Sprout released S2, the second generation of the platform. Among new features were support for multiple users and iPhone functionality.[5][6] Sprout Social became an official marketing partner with Facebook in July 2012,[7] followed by Twitter[8][9] in November 2012.[10][11][12] Sprout began allowing API integration into Google+ in May 2013.[13]
The company began Spanish and Portuguese language support in April 2015.[14] In August 2015, Sprout launched Bambu by Sprout Social, an employee advocacy platform enabling organizations to curate social media content for employees.[1] Landscape by Sprout Social, a free tool that resizes images for social networks, launched in March 2016.[15] In 2015, Sprout partnered with LinkedIn[16] and Instagram.[17][18]
Sprout went public on the Nasdaq in 2019.[2] In August 2025, Sprout partnered with Adobe and Canva.[19]
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Platform
Among others, the Sprout Social platform integrates with websites such as Zendesk,[20] UserVoice,[21] Salesforce,[22] Tableau,[23] Canva,[24] and TikTok.[25]
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