Strategic information system

A strategic information system (SIS) is a computer system used by organizations to analyze market and competitor information, which enables them to plan and make their business more successful. It shapes the corporate strategy of an organization by providing a connection between the organization's demands and the latest information technology. This connection helps the organization adapt to the continuous changes in the corporate environment; thereby gaining a competitive advantage^[1]

Importance

SIS supports decision-making by providing valuable insights to executives and managers. By integrating data from multiple internal and external sources, SIS provides a comprehensive view of an organization's performance and market trends.^[2]

SIS can give a business an advantage over its competitors by offering insightful data. It also helps in identifying opportunities and risks.^[3]

SIS aids in achieving a company's long-term goals and objectives.^[4]

Types

• Cost leadership strategy: Helps a company reach the lowest costs in the industry through business process engineering, reducing costs from suppliers, and reducing costs to customers.^[5]
• Differentiation strategy: Provides unique products or services and offering more value to customers than competitors.^[5]
• Focus strategy: Helps companies focus on specific products or services within the organization.^[5]
• Innovation strategy: Provides products or services with the latest innovations.^[5]
• Alliance strategy: Creates cooperative relationships that benefit both suppliers and other companies, even with competitors.^[5]
• Growth strategy: Helps companies develop and diversify their market.^[5]
• Quality strategy: Helps improve the quality of products and services.^[5]

See also

• Marketing research