Top Qs
Timeline
Chat
Perspective
StrategyOne
Consultancy firm From Wikipedia, the free encyclopedia
Remove ads
StrategyOne, Inc. is the former name of a research and analytics consultancy. The company was founded as StrategyOne, Inc. in 1999 and renamed Edelman Data & Intelligence in 2020.
 | This article appears to contain a large number of buzzwords. (February 2016) |
The firm, led by Antoine Harary, is a subsidiary of the public relations firm Edelman. It oversees the agency’s approach to reputation, branding and communications research.
Edelman Data & Intelligence was ranked among the top 50 U.S. market research and analytics companies in the American Marketing Association’s (AMA) 2018 Gold Report.[2]
Remove ads
History
In 1999, Edelman launched StrategyOne, a market research firm that would live under its Daniel J. Edelman Inc. holding company.[3] A year later, it launched the first installment of the Edelman Trust Barometer.[4]
In 2011, StrategyOne acquired the research firm PluggedIN, which specializes in using online communities for building research groups.[5][6]
In 2012, StrategyOne absorbed into a newly-launched research venture, Edelman Berland. The new venture took its name from leading industry figure Michael Berland, who was appointed as its CEO.[7][8]
Following Michael Berland's departure in 2016, the firm renamed itself Edelman Intelligence, under Antoine Harary's leadership.[9] Then in 2020, the firm announced it was changing its name to Edelman Data & Intelligence.[10]
In 2025 the company launched GEOsight, a generative engine optimization to assist with AI-generated search results.[11]
Remove ads
Notable research
The company's research has been highlighted in a number of major news outlets including the Wall Street Journal,[12] the New York Times,[13] the Washington Post,[14] and USA Today.[15]
Trust Barometer
Edelman Data & Intelligence is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries that focuses on the principles of trust in business, government, media and NGOs.[16] The study has been running every year since 2000.[4]
References
External links
Wikiwand - on
Seamless Wikipedia browsing. On steroids.
Remove ads