StrategyOne

Edelman Data & Intelligence (formerly StrategyOne, Inc.) is a research and analytics consultancy. The company was founded as StrategyOne, Inc. in 1999 and renamed Edelman Data & Intelligence (DXI) in 2020.^[2]

Edelman Data & Intelligence

Company type	Private
Industry	Market Research Consulting
Founded	1999
Headquarters	New York, New York
Key people	Antoine Harary, Global president[1]
Website	https://www.edelmandxi.com/

The firm, led by Antoine Harary, is a subsidiary of the public relations firm Edelman. It oversees the agency’s approach to reputation, branding and communications research.

Edelman Data & Intelligence was ranked among the top 50 U.S. market research and analytics companies in the American Marketing Association’s (AMA) 2018 Gold Report.^[3]

History

In 1999, Edelman launched StrategyOne, a market research firm that would live under its Daniel J. Edelman Inc. holding company.^[4] A year later, it launched the first installment of the Edelman Trust Barometer.^[5]

In 2011, StrategyOne acquired the research firm PluggedIN, which specializes in using online communities for building research groups.^[6][7]

In 2012, StrategyOne absorbed into a newly-launched research venture, Edelman Berland. The new venture took its name from leading industry figure Michael Berland, who was appointed as its CEO.^[8][9]

Following Michael Berland's departure in 2016, the firm renamed itself Edelman Intelligence, under Antoine Harary's leadership.^[10] Then in 2020, the firm announced it was changing its name to Edelman Data & Intelligence.^[11]

In 2025 the company launched GEOsight, a generative engine optimization to assist with AI-generated search results.^[12]

Notable research

The company's research has been highlighted in a number of major news outlets including the Wall Street Journal,^[13] the New York Times,^[14] the Washington Post,^[15] and USA Today.^[16]

Trust Barometer

Edelman Data & Intelligence is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries that focuses on the principles of trust in business, government, media and NGOs.^[17] The study has been running every year since 2000.^[5]