StrategyOne

StrategyOne, Inc. is the former name of a research and analytics consultancy. It was renamed Edelman Data & Intelligence in 2020.

Edelman Data & Intelligence

Company type	Private
Industry	Market Research Consulting
Founded	1999
Headquarters	New York, New York
Key people	Antoine Harary, Global MD
Website	https://www.edelmandxi.com/

The firm, led by Antoine Harary, is a subsidiary of the public relations firm Edelman. It oversees the agency’s approach to reputation, branding and communications research.

Edelman Data & Intelligence was ranked among the top 50 U.S. market research and analytics companies in the American Marketing Association’s (AMA) 2018 Gold Report.^[1]

History

In 1999, Edelman launched StrategyOne, a market research firm that would live under its Daniel J. Edelman Inc. holding company.^[2] A year later, it launched the first instalment of the Edelman Trust Barometer.^[3]

StrategyOne acquired a research firm in 2011 called PluggedIN, which specialized in research online communities.^[4]

In 2012, StrategyOne was subsumed into a newly-launched research venture, Edelman Berland. The new venture took its name from leading industry figure Michael Berland, who was appointed as its CEO.^[5][6]

Upon Michael Berland leaving in 2016, the firm renamed itself Edelman Intelligence, under Antoine Harary's leadership.^[7] It announced in 2020 that it was changing its name to Edelman Data & Intelligence.^[8]

Notable research

Its research has been highlighted in a number of major news outlets including the Wall Street Journal,^[9] the New York Times,^[10] the Washington Post,^[11] and USA Today.^[12]

Trust Barometer

Edelman Data & Intelligence is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries that focuses on the principles of trust in business, government, media and NGOs.^[13] The study has been running every year since 2000.^[3]