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Strawberry (bus operator)
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Strawberry was a bus operator founded in 2009. It was initially based in St Helens, Merseyside.
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History
The company attracted attention by offering free rides for passengers with red hair for a period.[1][2] By March 2010 it operated two routes, with a third planned.[3] In February 2011 it was operating nine routes in addition to works and school services.[4] Three months later it acquired another route, linking St Helens to Ormskirk.[5]
In January 2012, Strawberry merged with South Lancs Travel and moved its operations to the larger operator's depot in Atherton. South Lancs Travel had itself been acquired by D&G Bus, which held shares in Strawberry, shortly before the merge. Strawberry's founder Oliver Howarth became joint operations director of the enlarged company.[6]
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