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Streak (company)
American software company From Wikipedia, the free encyclopedia
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Streak is a customer relationship management (CRM) platform built directly into Gmail.[1][2] It is designed to help small businesses, startups, and service-based teams manage workflows and communications without leaving their inbox. Streak is primarily used as a CRM and to manage emails, email marketing, and sales tracking. [3]
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History
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Streak was founded in 2011 by Aleem Mawani, a former Google product manager,[4] and Omar Ismail.[5][6] It was accepted into Y Combinator's Summer 2011 class[6] and graduated from the accelerator in early 2012.[7] It has received $1.9 million in venture capital.[8]
The company held a soft launch of its platform in January 2012;[6] it entered open beta in March of that year.[7]
Streak was released as an iOS application in August 2013.[9] It added email read receipts to its platform in early 2014.
In December 2016 Streak launched a contacts management feature that allows customers to create contacts straight from emails in their Gmail inbox and automatically enrich them with contact information. [10]
In 2017,Streak released a Gmail Add-on that allows users to access Streak data inside Gmail mobile apps on iOS and Android. [11]
In 2018, Streak was named Google's Technology Gsuite Partner of the Year.[12]
In 2020 Streak transitioned to a fully remote company due to COVID-19 restrictions and safety measures.[13] Streak also released features that automatically add emails with contacts to each record in the CRM. [14]
In 2021 Streak launched automatic follow-up for their mail merge feature.[15]
In 2023 Streak launched AI features that automate data entry, answer questions about deals in your CRM, generate summaries and suggestions about deals, and help build custom pipelines without code. [16]
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Product
Streak is a spreadsheet-style[7] customer relationship management plug-in for Gmail that supports both Google Chrome and Safari web browsers.[17][18] Users connect the plugin to their Google account via OpenID and do not share their login credentials with the program.[17]
Streak integrates directly with other tools, including Slack, Calendly, Google Calendar, and Typeform.[3] Streak customers can also use Zapier to connect with additional tools and automate workflows.[19]
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Sources
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