Supersize

Supersize food portions are portions that are larger than the normal "large" size.^[1] The term was particularly used by McDonald's restaurants for their largest-size portions of French fries and soft drinks. In the United States, McDonald's introduced the supersized option in the summer of 1987.^[2]

McDonald's "Super Size" products

For Disney's 1988 film Who Framed Roger Rabbit, instead of running a Happy Meal promotion targeted at children, they opted for a "super-size" promotion, "designed to appeal to teenagers and young adults, the same as the movie's audience".^[3] The same held true for the 1993 Steven Spielberg film Jurassic Park, when McDonald's introduced their Dino-Sized drink and fry options.^[4]

In 2004, Morgan Spurlock released a documentary film called Super Size Me, in which Spurlock ate only McDonald's food for 30 days while exploring the effects on his health.^[5] In March 2004, six weeks after the film's debut, McDonald's announced a plan to phase out the Supersize option, citing needs to simplify the menu and to offer healthier food choices.^[6]

See also

• Upselling