Surf Excel

Surf Excel
Product type	Laundry detergent
Owner	Unilever
Produced by	Hindustan Unilever; Unilever Sri Lanka; Unilever Pakistan
Introduced	1996; 29 years ago
Related brands	OMO, Breeze, Skip
Markets	South Asia except Nepal

Surf Excel is a washing powder brand that is currently as the counterpart brand of OMO detergent in the India, Pakistan, Bangladesh and Sri Lanka markets.

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