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Surveillance pricing
From Wikipedia, the free encyclopedia
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Surveillance pricing is a form of dynamic pricing where a consumer's personal data and behavior is used to determine their willingness to pay.[1] This form of price discrimination assesses price sensitivity for a products or services based on an individuals characteristics and behaviors including location, demographics, browsing patterns, shopping history, and inferred data emotional or financial states.[2][3]
The use of surveillance pricing has been likened to personalized price gouging and has raised concerns over algorithmic discrimination, consumer privacy, digital redlining, and undermining price discovery.[4][5][6] Proponents suggest the practice could be implemented in a matter akin to a progressive tax enabling price equity.[7]
Economists soft-pedal this emerging trend by calling it personalized pricing.[8]
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United States
In the United States, several states including California, Colorado, Georgia, Minnesota, Pennsylvania have drafted bills to regulate the practice.[9]
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