Syagnik Banerjee

Syagnik “Sy” Banerjee is an American (of Indian origin) scholar, author, and professor affiliated with the University of Michigan-Flint. He is known for publishing literature on the subjects of digital marketing, data sciences, and public policy. He co-authored the book M-Powering Marketing in a Mobile World.^[1]

Syagnik Banerjee
Occupations	Scholar, author, professor
Academic background
Education	Presidency University, Kolkata (BSc) International Management Institute- New Delhi(MBA) University of Rhode Island (PhD)
Academic work
Main interests	Marketing, data science, public policy

Education

Banerjee graduated from Presidency University, Kolkata with a bachelor's degree in economics in 1997. He earned an MBA in marketing from International Management Institute in 1999 and a PhD in marketing from the University of Rhode Island.^[2][3]

Career

Before pursuing a career in academia, Banerjee worked in several jobs for companies such as Eveready Industries, Venture Infotech Group, and Bharti Telecom Group.^[4]

In 2006, Banerjee was named a fellow of the AMA-Seth Doctoral Consortium. Banerjee joined the faculty of the University of Michigan-Flint in 2008 as an assistant professor.  Banerjee also taught a course at Northwestern University, developing and teaching the first academic course on mobile  marketing at Northwestern.^[3][2]

He also became an associate professor at the University of Michigan-Flint  in 2014 and a professor of marketing in 2020.^[5]  As of 2022, he is an affiliate professor at the University of Michigan's Michigan Institute for Data Science (MIDAS).^[6]

Banerjee also participated in the OakGov Challenge in 2010, winning third place for his web application OMG Campus.^[7]

Banerjee is also an associate editor for the Journal of Consumer Marketing and a member of the editorial board for the European Journal of Marketing and the Journal of Research in Interactive Marketing.^[2]

Banerjee co-authored the 2017 book M-Powering Marketing in a Mobile World with Ruby Roy Dholakia and Nikhilesh Dholakia.^[1] Banerjee also contributed a chapter titled “India: The Awakening of M-Commerce” to the book M-Commerce: Global Experiences and Perspectives.^[8]

Publications

• Banerjee, S., Dholakia, R. R., Dholakia, N. (2017). M-Powering Marketing in a Mobile World. United States: Business Expert Press. ISBN 9781631570049