TASTE Holdings

TASTE Holdings is a South African management group with subsidiaries in the food and jewellery market. It is listed on the JSE with ticker symbol is of TAS, after it have been moved from the AltX board in June 2011.^[1][2]

TASTE Holdings Ltd.

Company type	Public
Traded as	JSE: TAS
Industry	Retail
Predecessor	Scooters Pizza (Pty) Ltd
Headquarters	South Africa
Key people	Tyrone Moodley (CEO)
Revenue	R 136,3 million (2009)
Number of employees	(1000)
Subsidiaries	Starbucks South Africa, Domions South Africa
Website	http://www.tasteholdings.co.za/

History

TASTE Holdings has been part of the Endeavor (non-profit) network since 2007.

TASTE Holdings has sold its hospitality service interests and has been renamed to Luxe Holdings Limited since 2020.^[3]

Subsidiaries

Food

• Maxi's - a chain of restaurants
• Scooters Pizza - a chain of pizza take-away outlets (It predates TASTE Holdings)
• St. Elmo's - a chain of pizza restaurants (acquired November 2010)^[4]
• Fish and Chip Co. - a chain of seafood take-away restaurants (acquired February 2012)^[5]
• Dominos Pizza - an American multinational pizza restaurant chain^[6][7]
• Starbucks - an American multinational chain of coffeehouses and roastery reserves^[8][9]

Jewellery

• NWJ Jewellery - a jewellery chain (acquired August 2008)^[10]

Owners

• Nando's owns approximately 14.5% of TASTE holdings.^[11]
• Brimstone Investments Corporation owns approximately 12%^[11]