Talahon

Talahon is a German trend on social media and other social media platforms in 2024. The trend is characterised by videos of young men and kids often with a migrant background, especially from Arab countries,^[1] adopting aggressive postures and showcasing luxurious, albeit often fake, accessories. The phenomenon is deeply rooted in a specific portrayal of patriarchy, masculinity, misogyny and materialism, and it has sparked widespread discussion and controversy. In 2024, Talahon was nominated as the Youth word of the year in Germany.^[2]

Meaning

The term "Talahon" does not have a fixed definition, but it is believed to derive from the Levantine Arabic phrase taʿāl lahōn (تعال لهون) meaning "come here," from the rap song "Ta3al Lahon" by Syrian-German rapper Hassan, released in 2022.^[1] The song's lyrics, which discuss life on the streets, violence, and crime, are reflective of the themes prevalent in the "Talahon" trend. Young men identified as "Talahon" often display a distinctive style that includes luxury brand tracksuits, Gucci caps, and gold chains.^[3][4]

Cultural context

The "Talahon" trend has become a symbol of a particular youth subculture among young men of migration background that is both celebrated and criticised. Videos often feature participants shadowboxing or performing martial arts kicks while wearing ostentatious clothing and accessories. This portrayal is meant to convey male dominance, fearlessness, and strength, resonating with some youths who see it as a form of self-expression and empowerment.^[5][6]

Criticism

Critics argue that the trend perpetuates stereotypes about young men from migrant backgrounds, portraying them as violent, misogynistic, and obsessed with material wealth. This has led to a polarised reception, with some using the term "Talahon" ironically to mock these stereotypes, while others embrace it as an authentic representation of their identity.^[6]

The "Talahon" trend has faced significant backlash for its perceived glorification of violence and its patriarchal and misogynistic undertones.^[7][8] Integration experts have criticised the trend, arguing that it promotes a regressive worldview that is harmful to societal cohesion. Additionally, there are concerns about the trend being co-opted by right-wing groups to further marginalise and stigmatise young men with migrant backgrounds.^[3]