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Tata Cliq

Indian e-commerce company From Wikipedia, the free encyclopedia

Tata Cliq
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Tata CLiQ (stylised as TΛTΛ CLiQ) is an Indian e-commerce company based in Mumbai, India.[2] It is owned by Tata Digital, under the Tata Group.[3] Tata CLiQ operates in categories such as Fashion, Footwear, and Accessories. Tata Group's E-commerce platform, Tata CLiQ.

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History

Tata CLiQ was launched on 27 May 2016.[4] It tied up with Genesis Luxury Fashion to sell international luxury brands[5] and partnered with Adobe for digital shopping.[6] It launched Tata CLiQ Luxury, a luxury fashion and lifestyle venture, in December 2016.[7][8] In mid-2022, Tata CLiQ exited its consumer electronics business, with the division being integrated with Croma, Tata’s flagship consumer electronics retail chain.[9]

On May 24, 2017, Tata CLiQ collaborated with American clothing brand Brooks Brothers.[10]

Indian film actress Twinkle Khanna became the brand ambassador of Tata Clique for 2025.[11]

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Business Model

TataCLiQ has an omni-channel marketplace model.[12] Tata CLiQ is the flagship digital commerce initiative of the Tata Group, the India-headquartered global conglomerate with over US$100 billion in annual revenue.[citation needed]

Tata CLiQ Luxury

Tata CLiQ launched a premium and luxury fashion and lifestyle destination, Tata CLiQ Luxury and it houses a wide range of apparel and accessories for men and women by luxury and bridge-to-luxury brands.

On Feb19 2024, Tata CLiQ Luxury launched the ReLoved Store, which primarily serves used luxury watches[13]

In August 2025, Tata Clique Luxury with Sabyasachi launched first digital jewellery boutique in India.[14] And in September 2025, Tata Clique Luxury along with HSBC launched Luxe Avenue boutique.[15]

See also

References

External links

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