Tchotchke

A tchotchke (/ˈtʃɒtʃkə/ CHOTCH-kə or /ˈtʃɒtʃki/ CHOTCH-kee)^{[1][2][3][4][5]} is a small bric-à-brac or miscellaneous item. The word has long been used by Jewish-Americans and in the regional speech of New York City and elsewhere. It is borrowed from Yiddish and is ultimately Slavic in origin.

A cabinet of tchotchkes and memorabilia behind the counter at Shopsin's in the Essex Street Market in New York City

The word may also refer to free promotional items dispensed at trade shows, conventions, and similar commercial events. They can also be sold as cheap souvenirs in tourist areas, which are sometimes called "tchotchke shops".

Etymology and spelling

The word tchotchke derives from a Slavic word for "trinket" (Ukrainian: цяцька, romanized: tsiatska [ˈtsʲɑtsʲkɐ] ^ⓘ; Polish: cacko [ˈt͡sat͡skɔ] ^ⓘ, pl. cacka; Slovak: čačka^[6] [ˈtʂatʂka]; Belarusian: цацка, romanized: tsatska [ˈt͡sat͡ska] ^ⓘ; Russian: цацка, romanized: tsatska [ˈtsatskə]), adapted to Yiddish singular טשאַטשקע tshatshke.

A wide variety of spellings exist for the English usage of the term, such as tchatchke, tshotshke, tshatshke, tchachke, tchotchka, tchatchka, chachke, tsotchke, chotski, and chochke; the standard Yiddish transliteration is tsatske or tshatshke. In YIVO standard orthography, it is spelled טשאַטשקע. In Israeli Hebrew it is often spelled צאצקע, [ˈtsatske], with a tsade instead of teth-shin, as in Yiddish. A Hebrew variant is צ׳אצ׳קע,^[7] using צ (tsade) with a geresh to represent the sound [t͡ʃ].

Alternative meanings and context

Depending on the context, the term has a connotation of worthlessness or disposability as well as tackiness.^[8][9]

A common confusion is between the terms tchotchke and tsatske or rather tsatskele, with the diminutive ending -le. Both terms have the same Slavic root. Tchotchke usually references trinkets, while tsatskele is more likely to mean a young girl or woman who uses her charms to reach her goals. Being Yiddish, the meaning can change by the use of gestures and a change in tone, so that tsatskele can become the favorite child.

Leo Rosten, author of The Joys of Yiddish, combines the two main meanings and gives an alternative sense of tchotchke as meaning a young girl, a "pretty young thing". Less flatteringly, the term could be construed as a more dismissive synonym for "bimbo", or "slut".^[10]

See also

• Promotional merchandise – Products distributed to promote a brand
• Feelie – Items shipped with video games