Team One (advertising agency)

Team One, an advertising agency based in Los Angeles, California, is a division of Saatchi & Saatchi.^[1][2] It was founded in 1987 and focuses on luxury products and services.

Team One

Company type	Private
Industry	Advertising
Founded	1987
Headquarters	Silicon Beach, Los Angeles, California
Key people	Julie Michael, president
Parent	Saatchi & Saatchi
Website	www.teamone-usa.com

History

Team One has a staff of more than 400, including offices in Chicago, New York, Atlanta, and Washington, D.C.^[3][4] Originally based in El Segundo, it moved to Jefferson Boulevard in the Silicon Beach technology, entertainment, and media hub of Los Angeles, in 2014.^[4][5] The relocation of its main offices was described in a Los Angeles Business Journal article as part of the establishment of that street as a west coast analogue of Madison Avenue—home to many of the region's top advertising agencies.^[4]

The company's clients include Lexus, HSBC Premier, Häagen Dazs, Indian Motocycle Manufacturing Company,^[6] and The Ritz Carlton.^[3]

As of June 2015, Julie Michael is president of Team One; she has been with the company since 1998.^[7]

Notable campaigns

Noteworthy Team One advertising campaigns include:

• "December to Remember" ads for Lexus, 2014^[8]
• ”Six-word wows" for The Ritz-Carlton, 2014^[9][10][11]
• "Tori 500" campaign for Lexus, 2014^[12][13]
• Lexus RC F ad, 2015^{[14][15][16][17]}
• 1000 video ads for Facebook campaign, 2015^[18][19]
• Trailer for 2K Games' Evolve, 2015^[20][21]
• Lexus Lane Valet April Fools' Day Promotion, 2016^[22][23][24]

Virtual Reality Lab

Team One executives launched an in-house VR Lab in April 2016^[25] focusing on experimentation and exploring the best way to tell brand stories through VR.^[26][27] The agency also assembled an in-house team of six to focus on AI.^[28]

The Legacy Lab

Legacy Lab is a consulting practice launched by Team One in 2012.^[29] The Lab has researched brands including The Bluebird Cafe, It Gets Better Project,^[30] Girls Who Code,^[31] The Ritz-Carlton,^[32] The Championships, Wimbledon^[33] and Taylor Guitars^[34] and publishes many of its findings online.^[35]

In 2016, The Legacy Lab received a Jay Chiat Award from the American Association of Advertising Agencies for its redesign work for Me & the Bees.^[36]