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Teleflora
Floral wire service company From Wikipedia, the free encyclopedia
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Teleflora is a floral wire service company which brokers orders to local florists for delivery.[1] It has been a subsidiary of The Wonderful Company since 1979.
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Headquartered in Los Angeles, California, Teleflora, LLC is a clearinghouse for transmitting and processing floral orders to customers throughout the United States and internationally. Teleflora, LLC was formerly known as Telegraph Delivery Service and was founded in 1934 by Edwin S. Douglas.[2] Privately owned since 1979 by Lynda Resnick and Stewart Resnick, husband and wife, the company has 3,000 employees worldwide in 20 countries.[citation needed]
In 2013, Teleflora acquired Toronto-based Flowerbuyer.com, a company with more than 2,500 active customers.[3][4]
Advertising
 | This section may be unbalanced toward certain viewpoints. (February 2012) |
Teleflora ran an advertisement during the 2011 Super Bowl featuring Faith Hill; in the advertisement, a man sends flowers to his girlfriend with the message "Dear Kim, your rack is unreal".[5] Unfortunately, his love letter is a "bust."[6] Teleflora's partnership with Faith Hill included a new collection of flower arrangements for Valentine's Day 2011.[citation needed]
In 2012, Teleflora ran a similar Super Bowl campaign, this time with model Adriana Lima.[7] A 2022 advertisement features Mrs. Claus.[8] Another ad campaign shows a teacher receiving flowers from a student.[9]
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References
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