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Television Viewer Rating
UK TV audience measurement system From Wikipedia, the free encyclopedia
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TVRs (Television Viewer Ratings)[1] are the standard buying currency for television advertising in the UK. Television ratings are expressed as a percentage of the potential TV audience viewing at any given time. TVR's measure the popularity of a television program or advertisement by comparing the number of target audience viewers who watched against the total available as a whole. One TVR is equivalent to 1% of a target audience. For example, if an ad in any afternoon show gets a Housewives' TVR of 20, that means that 20% of all housewives viewed the ad. TVR=Reach x Time Spent
 | This article relies largely or entirely on a single source. (September 2025) |
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