Tesco Direct

This article is about the retailer Tesco's former direct service. For the retailer itself, see Tesco.

Tesco Direct was a shopping catalogue and website operated by the British supermarket chain and retailer Tesco. It was supplying non-food goods such as homeware and consumer products with delivery or in-store collection through collection points in Tesco stores.^[1] It was run in competition with Argos and Amazon.^[2] Its final catalogue was published and printed in 2012.

Tesco Direct

Type of site	Online retailer
Available in	English
Owner	Tesco
URL	www.tesco.com/direct
Commercial	Yes
Launched	2006
Current status	Closed

Tesco Direct opened in 2006 and ceased trading on 9 July 2018.^[3] When it closed it employed around 500 people.^[4] Tesco described the loss-making service as having “no route to profitability” when announcing the closure.^[5] Citing high costs of marketing and fulfillment for the service as responsible for the failure.^[6]