The Curve (shopping mall)

The Curve is a shopping mall located in Mutiara Damansara, Petaling Jaya, Selangor, Malaysia. Opened in 2005, it features an open-air, pedestrian-friendly design with a central piazza that serves as a social and event space. The mall is part of the larger Mutiara Damansara commercial development and is connected to adjacent properties including eCurve (now known as IPC Shopping Centre).

the Curve

Location	Mutiara Damansara, Petaling Jaya, Selangor, Malaysia
Coordinates	3.1579199°N 101.6120082°E / 3.1579199; 101.6120082
Opening date	2005
Developer	Boustead Properties Berhad
No. of stores and services	250
No. of floors	3
Website	https://www.thecurve.com.my/

"The Street" area in the Curve

Location and access

The mall is accessible via five major routes:

• North Klang Valley Expressway (NKVE)
• Lebuhraya Damansara-Puchong (LDP)
• Sprint Expressway (Penchala Link)
• Damansara Perdana
• Persiaran Surian

A covered passageway connects directly to the Mutiara Damansara MRT station on the Klang Valley Mass Rapid Transit's Kajang line, providing public transportation access.^[1]

Features

Key characteristics include:

• Basement parking facilities
• Mix of international and local retail tenants
• Regular events in the Centre Court space
• Adjacent to office towers and hotels

The mall has hosted numerous promotional campaigns and seasonal events, including Christmas celebrations featuring large-scale decorations.^[2]

History

Development and early years (2005-2010)

The Curve was developed by Boustead Properties Berhad as part of the Mutiara Damansara township project. Key milestones:

• 2005: Opened as Malaysia's first open-air pedestrian mall on 13 acres (5.3 ha), featuring:
• 450,000 sq ft retail space
• Connection to Royale Chulan Hotel (now The Club Hotel)
• Initial anchor tenants: Cold Storage, GSC^[3]

• 2006: Hosted Malaysia Mega Sale Carnival and introduced "Curvy Bunnies" promotional event^[4]

Expansion and revitalization (2011-2020)

• **2012-2015**: Added new wings and renovated existing spaces to accommodate:
• Expanded F&B offerings
• Pop-up market concepts
• Family entertainment zones^[5]

• 2016: Connected to Mutiara Damansara MRT station via covered walkway following KVMRT Kajang Line opening^[6]

• 2019: Underwent major tenant reshuffle after several anchor store closures, introducing more experiential retail concepts^[7]

Recent developments (2021-present)

• 2022: Announced "K-Culture Zone" featuring:
• Korean beauty brands
• K-pop merchandise stores
• Themed F&B outlets^[8]

• 2024: 20th anniversary celebrations included:
• "Slide the Curve" water slide event (Sept 2024)
• Malaysia Book of Records achievement for largest Raya greeting card display (April 2024)^[9]

Key structural changes:

Major renovations

Year	Area upgraded	Changes made
2012	North Wing	Added 30 specialty stores
2015	Central Piazza	Installed retractable rain canopy
2019	West Wing	Converted to F&B hub