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The Fixer (2025 American TV series)

2025 American reality television series From Wikipedia, the free encyclopedia

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The Fixer is an American reality television series starring entrepreneur Marcus Lemonis that premiered on Fox on July 18, 2025.[1][2][3][4] The series follows Lemonis as he visits small businesses facing operational and branding challenges, diagnosing problems and guiding owners through fast-paced turnarounds.[5] Produced by The Intellectual Property Corporation and Marcus Entertainment, the first season aired in summer 2025 on Friday nights and introduced companies such as Perspirology, Jazz Audio, Fluffology, Popinsanity, Tipsy Tie Dye, and Kreme & Krumb.[6]

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Premise

In each episode, Marcus Lemonis visits a small business that is struggling with growth, margins, or messaging. After a rapid assessment of finances, operations, product, and branding, he proposes targeted changes ranging from pricing and packaging to workflow, merchandising, and digital strategy and helps the owners implement fixes on a tight timeline. The format emphasizes hands-on coaching and measurable improvements by the end of the episode.[7][8]

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Production

Fox announced The Fixer on June 11, 2025, scheduling it for Friday nights in summer 2025.[9] The series is produced by The Intellectual Property Corporation (IPC) in association with Marcus Entertainment, with Eli Holzman, Aaron Saidman, Rebekah Fry, and Marcus Lemonis serving as executive producers.[10] Early listings and episode information were carried by industry guides ahead of the launch.[11][12]

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Episodes

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Reception

The July 18, 2025 premiere drew a low 0.55 million viewers and a 0.06 rating among adults 18–49, according to The TV Ratings Guide.[19] On August 1, 2025, The Fixer maintained a similarly modest performance in daily coverage by TV Series Finale.[20]

References

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