The X Factor Digital Experience

The X Factor Digital Experience is a live digital pre-show produced by SYCOtv, FOX, Sony and FremantleMedia North America that aired in 2011 ahead of The X Factor. In addition to watching the program live on television, the audience was able to participate on multiple platforms in real-time.^[1]

The X Factor Digital Experience
Created by	Simon Cowell
Written by	Jon Reynaga Carrie Borzillo Margaret Kerrison
Directed by	Marc Scarpa
Creative director	Daniel Frydman
Presented by	Taryn Southern Dan Levy Jim Cantiello
Judges	Simon Cowell L.A. Reid Paula Abdul (2011) Nicole Scherzinger (2011)
Theme music composer	Simon Cowell
Country of origin	United States
Original language	English
No. of seasons	1
No. of episodes	15
Production
Executive producers	Simon Cowell Owen Leimbach Jim Frenkel Dan Pelson
Producer	Marc Scarpa Mike Rotman
Running time	60–150 minutes
Production companies	SYCOtv Sony Music Entertainment FremantleMedia North America
Original release
Network	Fox
Release	October 25 (2011-10-25) – December 22, 2011 (2011-12-22)

Participants could start online with the streaming digital pre-show one hour prior to each live televised broadcast. Hosts Taryn Southern,^[2] Jim Cantiello^[3] and Dan Levy along with guests—including judges Simon Cowell, L.A. Reid, Paula Abdul and Nicole Scherzinger^[4]—and participants discussed performances, contestant's fashion, and song choices. Participants could tweet questions live to the hosts and their guests and some fans were selected to join the live-stream via Skype.^[5]

X Factor Digital was honored with a Cannes Bronze Lion for Branded Content and Entertainment at the Cannes Lions 59th International Festival of Creativity^[6] and was an Official Honoree in the Interactive Advertising category for the 16th Annual Webby Awards.^[7]