ThisAV

ThisAV is a internet pornography sharing website hosted in Hong Kong since 2009.^[1] The site mainly hosts contents in Chinese and Japanese; access is free-of-charge and a registration is optional but not required.^[2] The website served one million unique IP addresses per day, in 2015, according to its founder; about 15% and 60% of those IPs are from Hong Kong and Japan, respectively.^[3]

ThisAV

Type of site	Internet pornography
Available in	Multilingual
Founded	2009
Headquarters	Hong Kong
Advertising	Yes
Commercial	Yes
Registration	Optional

The site became temporarily inaccessible since January 2023, showing its domain name to be on sale when accessed.^[4] After its reactivation,^[when?] the logo of "MissAV" is displayed instead of its typical one, when accessed from a mobile browser.^[5][6]

FANZA, a subsidiary of DMM.com, announced its acquisition of MissAV and ThisAV's .com domain name in January 2025. The company claimed to have tookover the site through legal actions.^[7]

History

The founder self-identifies as a 1980s Hongkonger that started practicing web hosting since highschool.^[3] During the 2008 financial crisis and ensuing wave of unemployment, they looked for earning opportunities outside the job market. Thinking a pornography website may be popular, they started ThisAV in 2009.^[1]

The website's theme music, To You That I can't Forget, is created in collaboration with Hong Kongese band ToNick [zh] in 2011.^[1][8][9]

During the 2012 Moral and National Education controversy and the ensuing Scholarism movement, the website went offline for a day, on September 1, 2012.^[2] The website instead displayed a message, in support of the Scholarism movement, "the Hong Kong government should listen to those Scholarism kids and the 90,000 protesters on the streets".^[10] The website included a blue ribbon in its logo after the 2014 attack on reporter Kevin Lau.^[11] Later that year and during the Umbrella Movement, the website changed its logo to black-and-white overlaid by a yellow ribbon; it also posted an article mocking the 8·31 decision.^[12][13]

In January 2025, a US regional court ruled against the owner of ThisAV in absentia, and requested the transfer of ownership for both missav and thisav's .com domain name to the Japanese corporation Will.^[14] That same month FANZA announced its takeover of the two domain name through legal actions.^[7] The website resumed its activities with a new domain name later that year.^[15]