ThisAV

ThisAV is a internet pornography sharing website hosted from Hong Kong, established in 2009.^[1] Contents uploaded are mainly in Chinese or Japanese, and are freely available to non-registered users.^[2] In 2015, the owner claimed to receive around 10 million daily visitors from a million unique IP addresses per day. About 15% and 60% of those IPs originate from Hong Kong and Japan, respectively.^[3]

ThisAV

Type of site	Internet pornography
Available in	Chinese
Headquarters	Hong Kong
Advertising	Yes
Commercial	Yes
Registration	Optional

The site owner claims to be a 1980s Hongkonger, with a background in web hosting since their highschool times.^[3] They established the site during the 2008 financial crisis, being unable to find a satisfying career while seeing the potential popularity of a pornography website.^[1]

The site became temporarily inaccessible since January 2023, showing its domain name to be on sale when accessed.^[4] After its reactivation,^[when?] the logo of "MissAV" is displayed instead of its typical one, when accessed from a mobile browser.^[5][6]

FANZA, a subsidiary of DMM.com, announced its acquisition of MissAV and ThisAV's .com domain name in January 2025. The company claimed to have tookover the site through legal actions.^[7]

History

ThisAV was established in 2009.^[1]

The website's theme music, To You That I can't Forget, is created in collaboration with Hong Kongese band ToNick [zh] in 2011.^[1][8][9]

The website was taken offline temporarily on September 1, 2012, in protest of the Moral and National Education controversy and supporting the Scholarism movement.^[2] The message "our government should consider the voice of those Scholarism kids and 90 thousand protesters on the streets" was displayed on the webpage instead.^[10] The website included a blue ribbon in its logo after the attack on reporter Kevin Lau.^[11] Later during the Umbrella Movement, its typical logo became black-and-white, overlaid with a colored, yellow ribbon. It also released an article satirizing the 8·31 decision.^[12][13]

In January 2025, a US regional court ruled against the owner of ThisAV in absentia, and requested the transfer of ownership for both missav and thisav's .com domain name to the Japanese corporation Will.^[14] That same month FANZA announced its takeover of the two domain name through legal actions.^[7]