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Time to Change (mental health campaign)
Mental health campaign in England From Wikipedia, the free encyclopedia
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Time to Change is a mental health campaign in England, launched in 2007 with the objective of reducing mental health-related stigma and discrimination.
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Time to Change (TTC) was formed in 2007[1] by mental health charities MIND and Rethink Mental Illness, aiming to reduce mental health-related stigma and discrimination. A specific objective was to reduce stigma and discrimination by 5 per cent in the first 12 months. The first four years were funded by grants of £20.5 million from the Big Lottery Fund and Comic Relief.[2]
TTC also asked organisations and individuals to sign a pledge supporting its anti-stigma programme. Organisations signing the pledge include the Bank of England, the Financial Conduct Authority, British Gas, British Telecom, Lloyds Banking Group, Ernst & Young, E.ON, PepsiCo and parts of the National Health Service.[3] A pledge event took place at the Houses of Parliament in October 2013, giving MPs an opportunity to sign up.[3]
In 2011, TTC launched a four-week television advertising campaign to promote its new slogan: "It's time to talk. It's Time to Change."[4]
The campaign was fronted by a number of celebrities, including political strategist Alastair Campbell, presenter Davina McCall,[5] singers Shojon, Frankie Sandford, and boxer Ricky Hatton.[6] In 2014, the campaign supported the "Laughing for a Change" project run by actress Janice Connolly, which aimed to promote awareness of mental health through a stand-up comedy tour.[7]
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Outcomes
An academic study was carried out to measure whether TTC had met their 5 per cent target in the first 12 months. The study measured "progress toward meeting TTC's target of a 5 per cent reduction in discrimination".[2]
An independent evaluation of the campaign's first four years took place in 2013. Though it found a reduction in discrimination from friends and families, change in attitudes from health professionals was negligible.[8]
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Wales
In Wales the campaign was launched in 2012 under the name Time to Change Wales,[9] led by Welsh mental health charities MIND Cymru, Gofal and Hafal.[10]
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