Tone It Down

"Tone It Down" is a song by American rapper Gucci Mane featuring American singer Chris Brown. Produced by Cardiak, A1, and Hitmaka, it was released on June 20, 2017 as the lead single from Mane's album Mr. Davis (2017).^[3]

"Tone It Down"
Single by Gucci Mane featuring Chris Brown
from the album Mr. Davis
Released	June 20, 2017
Genre	Hip hop R&B
Length	3:41
Label	GUWOP 1017 Atlantic
Songwriter(s)	Radric Davis Carl McCormick Christian Ward Floyd Bentley Christopher Dotson Christopher Brown[1]
Producer(s)	Cardiak Hitmaka[2] A1
Gucci Mane singles chronology
"Down" (2017) "Tone It Down" (2017) "Fetish" (2017)
Chris Brown singles chronology
"African Bad Gyal" (2017) "Tone It Down" (2017) "Pie" (2017)

Background

"Tone It Down" was released about a month after he dropped the commercial mixtape Droptopwop. Mane and Brown had collaborated on previous releases like Brown's hit single "Party" co-starring Usher, Mane's b-side "MoonWalk" co-starring Akon, and "Ms. Breezy" off Brown's 2010 mixtape In My Zone 2.^[4]

Composition

The song is based on a flute-driven production from Cardiak & Hitmaka.^[5] Lyrically, the track has Gucci demanding those around him to take his actions seriously and humble themselves, hence the title. "Hold up lil homie tone it down / 'Cause the jewelry that you're rockin' is for kids / I'm a grown up," the rapper insists in his first verse.^[6]

Critical reception

AllMusic praised the song for being "the best combination of rap bravado and vocal soul".^[7]

Music video

The music video was released August 6, 2017.^[8]

Charts

Chart (2017)	Peak position
US Bubbling Under Hot 100 Singles (Billboard)[9]	16
US Bubbling Under R&B/Hip-Hop Singles (Billboard)[10]	2
US R&B/Hip-Hop Airplay (Billboard)[11]	24

Certifications

Region	Certification	Certified units/sales
New Zealand (RMNZ)[12]	Gold	15,000‡
United States (RIAA)[13]	Gold	500,000‡
‡ Sales+streaming figures based on certification alone.

Release history

Region	Date	Format	Label	Ref.
United States	June 20, 2017	Digital download	1017 Atlantic	[14]
	July 24, 2017	Urban Contemporary radio		[15]