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TooMunchFun
American advergaming website From Wikipedia, the free encyclopedia
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TooMunchFun was an American advergaming portal owned by Kraft Foods.[1] It went into operation in 2001. Many of its games were tied in to at least one of its brands, including Post Cereals, which also had its own website.[1] As of a June 2001 Nielsen survey, the website attracted an audience of 59,000 unique users ages 6-11[2]
In the 2001 back-to-school season, Kraft held a series of sweepstakes on both the TooMunchFun and Nickelodeon websites.[3] In 2002, it had a game coinciding with the 20th anniversary re-release of E.T., ET Adventures.[4] For the 2002 back-to-school season, the website offered music-related content, to complement what other websites were doing with the Be a Popstar game.[5] For the same season in 2003, it offered activities related to Kraft's Win A Sports Star For Your School campaign.[6]
It is unknown what led to the closure of the website. In February 2005, TooMunchFun was replaced by a Kraft Brands landing page saying that the website was removed, with users having the choice of either Postopia or NabiscoWorld, its sister sites at the time.[7]
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