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Total Immersion (augmented reality)
From Wikipedia, the free encyclopedia
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Total Immersion was a French augmented reality company based in Suresnes.[2] The company maintained offices in Europe, North America and Asia. The company became defunct in 2014.
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History
Total Immersion was founded in 1999 in Aubervilliers, France by Bruno Uzzan who became its CEO, and Valentin Lefèvre who was its former general director. Their headquarters were in Suresnes, France.
As the company grew, Total Immersion established their first international office in San Francisco, California in the United States. They later relocated their American branch closer to clientele in Los Angeles. They also opened offices in London, Hong Kong, and Tokyo with over 90 employees in their 5 international offices.[3][4]
In June 2010, it was announced at the very first Augmented Reality convention ever held, that Total Immersion had created a community logo in attempt to urge a creation of shared standards and a communications framework. This collective, participative process was aimed at advancing uniformity and organization in the world of Augmented Reality users so that the technological community and new members could recognize the logo immediately.[5]
The company quietly went defunct in 2014 after a supposed intellectual property sale by CEO Bruno Uzzan.
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Recognition
In 2009, the company was awarded the "Best Web Based Augmented Reality Demo" & "Best Innovative Cultural Product" by Augmented Planet for Dokeo Augmented Reality Children’s Encyclopedia[6]
In 2010, the company was awarded the Silver Award for Statoil Event, Presented by Jack Morton Experiential Digital Events at the IVCA Awards[7] It was also awarded the "Best Technological Innovation in e-marketing" & "Best Augmented Reality Application Award" at the Mobile Video Days Awards.[8]
In 2011, the company was the eCommerce Award Winner for best digital innovation product : ATOL TryLive - bring together “Physical and Digital” to try online glasses on live client faces to improve consumers shopping experience. It also won the "Best Use of Print", Bronze Award for Scirroco Cup Campaign, Ogilvy Beijing for Volkswagen at Media Lions Cannes Film Festival[9]
In 2012, the company won the Phénix Bronze Award, by the Union of Announcers for the Volkswagen Augmented Reality Application.[10]
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Projects
Total Immersion provided augmented reality projects for the following notable clients:
References
External links
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