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Trainbow

LGBT marketing concept by train operating companies From Wikipedia, the free encyclopedia

Trainbow
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Trainbow is the nickname that is given to the LGBT marketing concept by train operating companies, initially in the United Kingdom, to cover their trains and carriages in rainbows or pride flags. The word is a portmanteau of the words "train" and "rainbow".

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A notable trainbow, the Avanti West Coast Progress train.

History

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The trainbow was started by Transport for London in June 2015 by decorating two DLR B92 trains for Pride in London, after previously doing it on a Routemaster bus and a London taxi under the phase "Ride with Pride".[1] After the success of the interest in rainbow-decorated light rail carriages, other train operating companies started decorating trains in rainbow colours and LGBT symbols, notably starting in 2018. Later, the hashtag #trainbow came out on Twitter as a reference to these rainbow coloured trains.

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Class 801 "Azuma" No.801226 in Pride Together livery at Northallerton in November 2024.

Notable trainbows include a GWR Class 800 IET Alan Turing, serial number 800008, which has rainbow stripes on the front,[2] the Avanti West Coast Class 390 Pendolino Progress, serial number 390119, the first one that is covered from end-to-end in pride colours,[3] and the LNER Class 801 Azuma Together, serial number 801226, which has multiple stripes based on various pride flags.[4]

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Thameslink's trainbow-liveried Class 700

As of May 2024, the only British train operating companies (TOCs) that have not had trainbows are: Northern, Transport for Wales Rail, Hull Trains, Merseyrail, Grand Central, Caledonian Sleeper and Eurostar. When enquired, TfW Rail has said it has no plans to introduce trainbows on its train in the near future. [5] In May 2024, West Midlands Trains decorated a Class 730 Aventra (serial number 730018), [6] while Cross Country introduced a trainbow on one of its Class 220 Voyager (serial number 220005) and a Class 170 Turbostar (serial number 170618) as part of Birmingham Pride. [7]


Trainbows have since expanded to other nations, starting in 2019, when France's SNCF wrapped a TGV inOui Euroduplex locomotive in rainbow colours to celebrate 50 years of Pride.[8] In June 2022, as part of the celebration of Dublin Pride, Ireland's Iarnród Éireann wrapped a CIÉ 8100 Class DART commuter train (serial number 8315). [9] In Belgium, in June 2023, a number of SNCB carriages of a SNCB Class 08 Desiro (serial number AM08 8586), had rainbow wrappings celebrating IDAHOBIT and Brussels Pride [nl].[10][11]

Germany has a number of trains which have been wrapped with rainbow decals. It first started in July 2021 with an ICE 3 nicknamed Rainbow Train (serial number 403 504-4), having its famous red stripe replaced with a rainbow stripe to celebrate the tenth anniversary of Deutsche Bahn's LGBT+ employee network, railbow.[12][13]

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A German trainbow, a decorated Deutsche Bahn Class 423

Trainbows were immortalised in miniature form in August 2023 when Hornby Railways began selling a miniature version of the GWR's Alan Turing train.[14]

While NI Railways wrapped two NIR Class 3000 units with trainbows (serial numbers 3006 and 3021) in April 2020, they are dedicated to the local health service instead of LGBT causes as part of a COVID-19-related marketing campaign called #ChaseTheRainbow.[15][16]

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Trainbow units

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Influence on other transport

Since the creation of trainbows, other forms of transport in the UK, including regional buses,[26] [27] and even a Loganair Embraer 145 plane, have marked Pride.[28][29]

References

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