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Trefl

Polish toy manufacturing company From Wikipedia, the free encyclopedia

Trefl
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Trefl S.A. is a Sopot, Poland-based family-owned jigsaw puzzle, board game and toy manufacturing and distributing company, Poland's largest[citation needed] and one of the leading[peacock prose] European jigsaw puzzle companies. The Trefl group also includes Studio Trefl, which produces animated television series, Wydawnictwo Trefl, which publishes children's books, and Baltic Media Group, a media company which produces commercial and advertisement videos.

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The sporting division of Trefl includes Trefl Sopot and Trefl Gdańsk, professional men's, respectively, basketball and volleyball teams.[1] Trefl widely licences popular brands such as Disney characters, Hasbro and Mattel, to feature them on their products.[2]

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History

Trefl was founded in 1985 by Kazimierz Wierzbicki, who began manufacturing jigsaw puzzles. In 1989, the company received a permit to export its products.[3] Since 1991, Disney is Trefl's major licensing partner. The company started making 3D puzzles in 2004. In 1998, Trefl became the major shareholder of Kraków-based game cards manufacturing company, today known as Trefl Playing Card Company (Fabryka Kart Trefl-Kraków).[4]

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Sponsorship

Kazimierz Wierzbicki is an avid sports fan and former basketball, skiing and volleyball instructor. Thus, his company has a long-standing tradition of supporting local sports. In 1995, he founded one of Poland's leading and most-successful professional men's basketball teams, Trefl Sopot.[4][5]

References

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