Trulioo

Trulioo is a Canadian-based company that provides electronic identity and address verification of both individuals and businesses.^[2] Trulioo customers use the service to verify the identity of their own customers as part of 'Know Your Customer' verification. It began as a service to Facebook in 2012, and as of 2014 includes verification for Google and LinkedIn.^[3]

Trulioo

Company type	Private
Industry	Identity and Business Verification
Founded	2011 (2011) Vancouver, British Columbia, Canada
Founder	Stephen Ufford Tanis Jorge
Headquarters	Vancouver,[1] British Columbia , Canada
Area served	Worldwide
Key people	Vicky Bindra (Chief Executive Officer) Hal Lonas (Chief Technology Officer) Zac Cohen (Chief Product Officer) Jen Bennett (Chief Revenue Officer) Leigh Ramsden (Chief Financial Officer) Caitlin Woodward (General Counsel)
Products	Global Identity Verification Platform
Services	Business Verification, Person Match, Identity Document Verification, Watchlist Screening, Fraud Intelligence
Website	https://www.trulioo.com/

History

Stephen Ufford and Tanis Jorge founded Trulioo in 2011. The company raised $6 million in series A funding in 2014, led by Tenfore Holdings and with participation from BDC Capital and Blumberg Capital.^[4] That same year, Trulioo launched a platform for international identity verification.

In 2015, Trulioo raised $15 million from American Express Ventures, BDC Capital, Blumberg Capital and Tenfore Holdings.^[5] The company continued expanding globally, opening a satellite office in Dublin in 2018.^[6]

In 2019, Trulioo secured $70 million in funding, including a $60 million series C led by Goldman Sachs Growth Equity and with participation from Citi Ventures, Santander InnoVentures and earlier investors.^[7]

Trulioo reached unicorn status in 2021 following a $394 million series D funding round led by TCV, which valued the company at $1.75 billion.^[8]

In 2022, the company acquired HelloFlow, a Denmark-based no-code onboarding platform, and expanded its operations to Singapore and San Diego.^[9] In 2023, Trulioo rebranded and launched a new global identity verification platform for person and business verification.^[10]

In 2025, Vicky Bindra was appointed Chief Executive Officer.^[11]

Customers

Trulioo provides identity verification services to a wide range of global enterprises across industries such as banking, payment services, online marketplaces, trading platforms, cryptocurrency, foreign exchange and wealth management.

Notable customers include J.P. Morgan Payments,^[12] EQ Bank,^[13] Nium,^[14] Mastercard,^[15] Capital.com,^[16] Airwallex,^[17] PingPong Payments^[18] and Trust Payments.^[19]