Trulioo

Trulioo is the world’s identity platform,^[2] trusted by global enterprises for their business^[3] and person^[4] verification needs. It offers comprehensive fraud detection and worldwide coverage, verifying over 14,000 ID documents and 700 million business entities against more than 6,000 watchlists. Truloo helps companies detect fraud by leveraging predictive signals and industry-specific, proprietary machine learning models. Its suite of in-house verification capabilities, integrated into a single platform, supports customizable onboarding workflows to meet market or regulatory requirements. By combining state-of-the-art technology with diverse market expertise, Truloo provides high verification assurance levels, optimizing onboarding costs and fostering trust in the digital economy.

Trulioo

Company type	Private
Industry	Identity and Business Verification
Founded	2011 (2011) Vancouver, British Columbia, Canada
Founder	Stephen Ufford Tanis Jorge
Headquarters	Vancouver,[1] British Columbia , Canada
Area served	Worldwide
Key people	Vicky Bindra (Chief Executive Officer) Hal Lonas (Chief Technology Officer) Zac Cohen (Chief Product Officer) Jen Bennett (Chief Revenue Officer) Leigh Ramsden (Chief Financial Officer) Caitlin Woodward (General Counsel)
Products	Global Identity Verification Platform
Services	Business Verification, Person Match, Identity Document Verification, Watchlist Screening, Fraud Intelligence
Website	https://www.trulioo.com/

History

Stephen Ufford and Tanis Jorge founded Trulioo in 2011. The company raised $6 million in series A funding in 2014, led by Tenfore Holdings and with participation from BDC Capital and Blumberg Capital.^[5] That same year, Trulioo launched a platform for international identity verification.

In 2015, Trulioo raised $15 million from American Express Ventures, BDC Capital, Blumberg Capital and Tenfore Holdings.^[6] The company continued expanding globally, opening a satellite office in Dublin in 2018.^[7]

In 2019, Trulioo secured $70 million in funding, including a $60 million series C led by Goldman Sachs Growth Equity and with participation from Citi Ventures, Santander InnoVentures and earlier investors.^[8]

Trulioo reached unicorn status in 2021 following a $394 million series D funding round led by TCV, which valued the company at $1.75 billion.^[9]

In 2022, the company acquired HelloFlow, a Denmark-based no-code onboarding platform, and expanded its operations to Singapore and San Diego.^[10] In 2023, Trulioo rebranded and launched a new global identity verification platform for person and business verification.^[11]

In 2025, Vicky Bindra was appointed Chief Executive Officer.^[12]

Products

Global enterprises trust Trulioo for person and business verification. The integrated, automated platform is built for precision, performance and global scale. Its intelligent, modular verification engine applies data science, machine learning and AI to detect even the most sophisticated fraud while meeting the unique needs of any enterprise in any market.

Business Verification

Trulioo Business Verification applies proprietary data intelligence and registry access for accuracy, transparency and speed. Designed for enterprises that onboard businesses across regions, the service automates verification workflows and provides normalized, enriched data.

With unified Know Your Business and Know Your Customer, enterprises can identify and mitigate risks, verify beneficial owners and achieve regulatory compliance. Backed by flexible integration options and comprehensive documentation, Business Verification empowers organizations to accelerate onboarding, make informed decisions and reduce fraud across the globe.

Identity Document Verification

Trulioo Identity Document Verification is a flexible, modular capability proven to reduce false positives and limit customer drop-off.

The powerful anti-fraud service provides proprietary image-capture SDKs with unlimited flexibility in the front-end user interface. The capture experience for ID documents and face biometrics minimizes friction for users and optimizes image quality.

The process is fast and automated, with results available in real time.

Person Match

Trulioo Person Match meets the needs of businesses across regions by allowing them to fine-tune nondocumentary verification to meet any use case.

The solution combines deep local expertise and worldwide access to data sources to give enterprises verification precision and high match rates in any market. Trulioo machine learning and natural language processing produce accurate local results so enterprises can achieve regulatory compliance anywhere.

Watchlist Screening

Trulioo Watchlist Screening flags money laundering risk and politically exposed persons by checking against a vast library of global watchlists, sanctions lists and adverse media.

Trulioo proprietary sentiment analysis algorithms and natural language processing-based data sets provide an overall risk assessment with a high degree of accuracy that reduces false positives and limits the need for costly and slow manual review.

Fraud Intelligence

Trulioo Fraud Intelligence delivers 90%-plus coverage for email and phone predictive risk insights in markets across the globe.

The solution, which is continuously updated to catch evolving fraud tactics, combines hundreds of risk indicators and industry-specific machine learning models. Enterprises have the flexibility to fine-tune signals to match any use case or risk tolerance.

The fraud checks are embedded alongside person or business verification in the workflow to help enterprises achieve compliance, reduce manual reviews and ensure faster, smarter onboarding.

Customers

Trulioo provides identity verification services to a wide range of global enterprises across industries such as banking, payment services, online marketplaces, trading platforms, cryptocurrency, foreign exchange and wealth management.

Notable customers include J.P. Morgan Payments,^[13] EQ Bank,^[14] Nium,^[15] Mastercard,^[16] Capital.com,^[17] Airwallex,^[18] PingPong Payments^[19] and Trust Payments.^[20]