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Truworths

South African clothing retailer From Wikipedia, the free encyclopedia

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Truworths (officially Truworths International Ltd) is a South African clothing and footwear retailer.

Quick Facts Company type, Traded as ...

Founded in 1917, and based in Cape Town, Truworths operates a total of 888 stores, 763 of which are in South Africa, 88 in the United Kingdom and the Republic of Ireland, and the rest elsewhere in Southern Africa.[1]

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History

In 1917, The Alliance Trading Company was established, later changing its name to Truworths Fashion House, and then Truworths Ltd in 1940.[1]

By the 1950s, the retailer had expanded to over 80 stores. Credit accounts for customers began being offered in 1955, and sales reached R1 million in 1959.[1]

By the late 1970s, Truworths had a total of 280 stores across South Africa.[1]

In December 2015, Truworths acquired the UK shoe chain Office Holdings for £256 million.[3]

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Operations

Truworths sells clothing and footwear in physical stores and online, and retails under a number of different brands, including Truworths, Truworths MAN, LTD, LTD Kids, Daniel Hetcher, UZZI, OFFICE London, Earth Addict, Earth Child, naartjie, Offspring, Identity, and Context.[1]

In 2024, 54% of Truworths' revenue was generated by cash sales, with the remaining 48% coming from credit (store account) sales. In the same year, its active account holder total was 2.9 million. Also in 2024, 82% of Truworths sales were from physical stores, while 18% were from online purchases.[1]

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References

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