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Twice (online retailer)

Online marketplace From Wikipedia, the free encyclopedia

Twice (online retailer)
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Twice was an online marketplace for buying and selling secondhand apparel[1] based in San Francisco, CA.[2] The e-commerce platform was created to make selling used goods easier and shopping used like buying new.[3] Twice manages the selling process for the customer, such as pricing, shipping and merchandising.[4] Twice vets each item to ensure it meets “like new” standards.[5] The company currently buys and sells men's and women's clothing as well as women’s shoes and handbags from popular retailers and brands.[6]

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Twice was acquired by eBay in July 2015.[7] Since launching, the company has grown to more than one million users.[8]

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History

Twice launched in 2012 starting with women's clothing.[9] In October 2014, the company expanded into women's shoes and handbags.[10] Twice launched into menswear in January 2015.[11] As of late 2015 Twice has been shut down.

Founders

Noah Ready-Campbell and Calvin Young are the founders of Twice. Noah is the CEO of Twice and Calvin is the CTO.[12] Noah and Calvin started their careers at Google and joined Y Combinator.[13] Noah graduated from the University of Pennsylvania’s Wharton School with a dual degree in engineering from the Jerome Fisher Program in Management and Technology.[14] Calvin received a dual degree from the University of North Carolina, Chapel Hill.[15]

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Funding/strategic partners

Twice is backed by Andreessen Horowitz, SV Angel and IA Ventures.[16] To date, Twice has received $23.1 Million in funding.[17]

Buying and selling

Users can sell clothing, shoes and handbags in two ways: request a prepaid selling kit or print out a shipping label.[18] Twice processes the items and sends an all-or-nothing offer to the user within days, which users accept or reject.[19] If accepted, Twice offers multiple options for immediate payout including PayPal and Venmo.[20] If rejected, Twice charges $4.95 for return shipping.[21] Items that are not returned are donated or recycled.[22]

Each item Twice receives is assessed based on company requirements: items must be less than five years old, an accepted brand, and in like-new condition.[23] Once approved, items are priced, steamed, merchandised and listed for purchase at roughly 70-90% less than the original retail value.[24]

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Awards and recognition

  • Entrepreneur's 100 Brilliant Companies [25]
  • 2015 Forbes 30 Under 30: Noah Ready-Campbell & Calvin Young of Twice [26]
  • 2015 Inc. Magazine’s 30 Under 30 list: Noah Ready-Campbell & Calvin Young of Twice [27]

References

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