Twirl (chocolate bar)

Twirl is a chocolate bar manufactured by the British chocolate brand Cadbury. Twirl was invented in Dublin by Cadbury Ireland, and launched there in 1985 as a single-finger bar. It was released in the UK two years later as a twin-finger bar.^[1] It has been marketed internationally since the 1990s and is now one of the best-selling chocolate Cadbury products.^[2] Twirl consists of two Flake-style fingers covered in milk chocolate.

Twirl

Product type	Confectionery
Owner	Cadbury
Country	Ireland
Introduced	1985 (Ireland) 1987 (UK)
Related brands	List of Cadbury products

Variations

Cadbury also produce a snack sized version called Twirl Bites, which come in a bag containing several smaller Twirl-like chocolates.

As of 2023 there is also a multipack version containing 5 single Twirl bars. This 5-pack weighs 107.5 grams, each bar weighing exactly 21.5 grams. This is a reduction in weight relative to the previously available 34 gram, 4-bar multipacks of 21%.

In late 2019, Cadbury launched an orange flavoured variety of Twirl in the UK. Many stores struggled to keep stock of the bar, repeatedly selling out due to the high demand.^[3] In August 2020, Cadbury announced the return of the Orange Twirl. Consumers could join a pre-sale on Twitter to get access to the first new bars,^[4] while stores began to stock them in September.^[5] In February 2021, the Orange Twirl became a permanent product.^{[citation needed]}

In June 2022, Cadbury launched a new flavour, Twirl Caramel.^{[citation needed]}

In May 2023, Cadbury launched the Twirl Mint.^[6]

This is by no means an exhaustive listing of Twirl flavours, as the Iced Latte Twirl is also known to be sold in Australia.