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Unicorn Frappuccino
Starbucks drink introduced in 2017 From Wikipedia, the free encyclopedia
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The Unicorn Frappuccino was a viral drink created by Starbucks, introduced in April 2017.[1][2][3] Made available in select stores in Canada, the United States, and Mexico. It is made with ice, milk, pink powder, sour blue powder, crème Frappuccino syrup, mango syrup, and blue drizzle. In the Venti, 24 ounces (680 g) size, it contains 500 calories, 18 grams of fat, 76 grams of sugar, and 55 milligrams of cholesterol.[4] The drink was available only for a limited time, from April 19, 2017 to April 25, 2017.
The Unicorn Frappuccino was criticized by the Stratford Health Department for having too much sugar.[5] This was due to the fact that the American Heart Association recommends that women consume 0.88 ounces (25 g) of sugar every day, and that men consume 1.3 ounces (36 g) of sugar every day.[6]
Some saw the "vibrantly hued, flavor-shifting, color-changing" drink as part of a larger, social media-fueled embrace of the unicorn in 2017.[7][8][9]
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Due to the high publicity of the drink, many people and celebrities alike had much to say about everything from the flavor profile to the nutrition facts. These reactions not only encouraged more interest from curious viewers and sparked concerned from many health focused peers and institutions.[10] Notable reactions include famous food reviewer and critic Anthony Bourdain stating “Wow, that’s like four things I hate all in one sentence: Starbucks, unicorns, and the colors pink and purple. Also a Frappuccino! It’s the perfect nexus of awfulness. Just add pumpkin spice to that mix, and you can nuke the whole county,”[11] when asked about his feeling on the newly released drink in an interview with Town & Country Magazine.
Another celebrity reaction that created a public moment was a viral video of pop singer Katy Perry spitting out a sip of the drink in an Instagram story with the caption "I couldn't handle drinking my own blood [unicorn emoji]."[12] Additional reactions from baristas ranting online about the intense demand for the limited edition drink combined with the labor intensive process of creating the drink and the many complex ingredients spread across the internet.[13]
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