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Hindustan Unilever

Indian consumer goods company From Wikipedia, the free encyclopedia

Hindustan Unilever
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Hindustan Unilever Limited (HUL) is an Indian fast-moving consumer goods company, headquartered in Mumbai.[3] It is a subsidiary of the Anglo-Dutch company Unilever. Its products include foods, beverages, cleaning agents, personal care products and other consumer staples.

Quick Facts Company type, Traded as ...

The company was established in India in 1931 as Hindustan Vanaspati Manufacturing Co. Following a merger of constituent groups in 1956, it was renamed Hindustan Lever Limited. The company was renamed again in June 2007 as Hindustan Unilever Limited.[4]

Hindustan Unilever has been at the helm of a lot of controversies, such as dumping highly toxic mercury-contaminated waste in regular dumps, contaminating the land and water of Kodaikanal. (See: Kodaikanal mercury poisoning). The British-Dutch company also faced major flak for an advertising campaign covering the Hindu pilgrimage site at Kumbh Mela in a negative light, calling it a "place where old people get abandoned,"[5][6] a move that was termed racist and insensitive.[5]

In December 2018 HUL announced its acquisition of GlaxoSmithKline India's consumer business for US$3.8 billion in an all-equity merger deal with a 1:4.39 ratio.[7][8] However, the integration of GSK's 3,800 employees remained uncertain as HUL stated there was no clause for retention of employees in the deal.[8] In April 2020, HUL completed its merger with GlaxoSmithKline Consumer Healthcare (GSKCH India) after completing all legal procedures.[9]

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Presence

Hindustan Unilever's corporate headquarters are located in Andheri, Mumbai. The campus is spread over 12.5 acres of land and houses over 1,600 employees.[10] The Campus is designed by Mumbai-based architecture firm Kapadia Associates.[11]

The company's previous headquarters were located in Backbay Reclamation, Mumbai at the Lever House, where it was housed for more than 46 years.[12]

The Hindustan Unilever Research Centre (HURC) was set up in 1966 in Mumbai, and Unilever Research India in Bangalore in 1997. In 2006, the company's research facilities were brought together at a single site in Bangalore.[13]

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Kodaikanal Lake, one of the most popular tourist attractions in South India, was contaminated following Unilever's illegal dumping of mercury.[14]
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Controversies

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Mercury pollution

Main article: Kodaikanal mercury poisoning

In 2001 a thermometer factory in Kodaikanal run by Hindustan Unilever dumped glass contaminated with mercury and selling it to scrap merchants.[15] Protests by local NGOs and Greenpeace lead to the shutting of the factory in March 2001.[16] The issue has since snowballed into a controversy impacting the reputation of the company and led to a series of regulatory and legal confrontations. The issue was eventually resolved in 2016 through an out of court settlement between the company and the affected ex-workers. [17][18]

Skin lightening creams

Main article: Glow & Lovely (cosmetics)

Hindustan Unilever's "Glow & Lovely" is the leading skin-lightening cream for women in India.[19] The company had to cease television advertisements for the product in 2007. Advertisements depicted depressed, dark-complexioned women, who had been ignored by employers and men, suddenly finding new boyfriends and glamorous careers after the cream had lightened their skin.[20] In 2008, Hindustan Unilever made former Miss World Priyanka Chopra a brand ambassador for Pond's,[21] and she then appeared in a mini-series of television commercials for another skin lightening product, 'White Beauty', alongside Saif Ali Khan and Neha Dhupia; these advertisements, showing Priyanka's face with a clearly darker complexion against the visibly fairer Neha Dhupia, were widely criticised for perpetuating racism[22] and lowering the self-esteem of women and girls throughout India who were misled by HUL to believe that they needed to be white to be beautiful. The company rebranded the cream from Fair and Lovely to Glow and Lovely, removing the word Fair from the brand.

Triclosan

Several academic papers have pointed out the firm's continued use of the antibacterial agent Triclosan ('Active B') in India because it is under review by the American Food and Drug Administration (US FDA).[23]

Kumbh Mela ad

In March 2019 HUL's advertisement for its beverage Brooke Bond Red Label tea was criticised on social media. A company tweet referred to the Kumbh Mela as a place where elderly people get abandoned by their family members.[24][25] This resulted in a severe backlash in the form of an adverse hashtag trending on Twitter '#BoycottHindustanUnilever'.[26]

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Awards

In 2014, Hindustan Unilever Limited received Porter Prize for Creating Shared Value, awarded by the Institute for Competitiveness, India.[27] It ranked number one on the Forbes list of ‘Most Innovative Companies’ globally for 2014.[28] It also received an award as a 'Conscious Capitalist of the Year' at the 2013 Forbes India Leadership Awards.[29] Unilever was named the fourth most respected company in India in a survey conducted by Business World in 2013.[30]

In a 2015 Nielsen campus track-business school survey, Hindustan Unilever was among the top employers of choice for B-school students graduating that year. It has often been called a 'Dream Employer' for application by B-School students in India.[31][32][33][34][35] In 2012, it was recognised as one of the world's most innovative companies by Forbes. With a ranking of number 6, it was the highest ranked FMCG company.[36]

HUL is one of the country's largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of India.[37]

Brands and products

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HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos among others with over 700 million Indian consumers using its products. Sixteen of HUL's brands featured in the Nielsen Corporation Brand Equity list of 100 Most Trusted Brands Annual Survey (2014), carried out by Brand Equity, a supplement of The Economic Times.[38]

Food

Homecare

  • Active wheel detergent
  • Cif cream cleaner
  • Comfort fabric softeners
  • Domex disinfectant/toilet cleaner
  • Love & Care wash care
  • Nature Protect disinfectant surface cleaner[43]
  • Rin detergents and bleach
  • Sunlight detergent and colour care
  • Surf Excel detergent and gentle wash
  • Vim dishwash
  • Magic – Water Saver[44][45]

Source:[46]

Personal care

  • Aviance Beauty Solutions
  • Axe deodorant, aftershave lotion and soap
  • Lever Ayush Therapy ayurvedic health care and personal care products
  • International Breeze
  • Brylcreem hair cream and hair gel
  • Clear anti-dandruff hair products
  • Clinic Plus shampoos and oils
  • Close-Up toothpastes
  • Dove skin & hair care range: bar, lotions, creams and anti-perspirant deodorants
  • Denim shaving products
  • Dermalogica
  • Elle 18
  • Find Your Happy Place
  • Glow and Lovely, skin lightening cream
  • Hamam soaps
  • Indulekha Ayurvedic soaps, shampoos, hair oils
  • Lakmé beauty products and salons
  • Lifebuoy soaps, Hand Sanitizers and handwashes
  • Liril 2000 soap
  • Lux soap, body wash and deodorant
  • Nature Protect
  • Pears soap, body wash
  • Pepsodent toothpastes
  • Pond's talcs and Cosmetics
  • Rexona Deodarants
  • Sunsilk shampoo
  • Sure anti-perspirant
  • V Wash feminine wash
  • Vaseline petroleum jelly, skincare lotions
  • TRESemmé[47]
  • TIGI

Source:[48]

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See also

References

External links

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