University of Bunda Mulia

Universitas Bunda Mulia (UBM) is a private university in Indonesia, with a primary campus located in North Jakarta. UBM is one of the few higher education institutions in Indonesia that has received dual accreditation: “Unggul” (Excellent) from BAN-PT and “International” from ASIIN.^[3]

University of Bunda Mulia

Universitas Bunda Mulia
Type	Private university
Established	June 10, 2003[1][2]
Founder	Djoko Susanto
Rector	Doddy Surja Bajuadji, SE, MBA
Location	Jl. Lodan Raya No. 2, Ancol, Jakarta Utara, Indonesia 6.1302886999999995°S 106.8184124°E / -6.1302886999999995; 106.8184124
Colors	Blue, creamy yellow and grey
Website	http://www.ubm.ac.id

History

The embryo of the University of Bunda Mulia was from the merger of two higher-education institutions, Bunda Mulia's School of Informatics and Information Management (also known as Indonesian: Sekolah Tinggi Manajemen Informatika dan Komputer Bunda Mulia, or simply "Indonesian: STMIK Bunda Mulia", or Bunda Mulia School of Informatics and Computing) and Bunda Mulia's School of Economics (also known as Indonesian: Sekolah Tinggi Ilmu Ekonomi Bunda Mulia, or simply "Indonesian: STIE Bunda Mulia", or Bunda Mulia School of Business).

It was started from the establishment of the Bunda Mulia Information Management and Computer Academy (Indonesian: AMIK Bunda Mulia) by decrees of December 11, 1986 and March 30, 1987. Then, in 1995 by decree of the Directorate General of Higher Education dated October 10, 1995, the AMIK Bunda Mulia transformed into the Indonesian: STMIK Bunda Mulia.

The Indonesian: STMIK Bunda Mulia was granted permission by the Indonesian government (through the Minister of National Education's decree) to change its status into the "University of Bunda Mulia", in which was included the granting of the incorporation of Indonesian: STMIK Bunda Mulia and Indonesian: STIE Bunda Mulia and the addition of new study programs to form its new university status.

Along with the improvement of the Bunda Mulia's higher-education status in 2003, Yayasan Pendidikan Bunda Mulia developed a second campus situated in Jl. Lodan Kingdom No. 2, North Jakarta, with a land area of 45,000 m2. Compared to the first campus which is located on Jl. AM Sangaji No. 20, Central Jakarta, the new campus is more sophisticated, and equipped with the latest information technology facilities and infrastructures, as well as the high-speed Internet connection.

UBM logo

Meaning of typography

The typography of UBM's logo, which is an acronym of the University of Bunda Mulia, is in lowercase and representing UBM's spirit of humility in its journey to always provide significant contributions to the development of information technology.

Symbolism

Circle ellipse (oval round) with a point-point graded curriculum symbolizes the University of Bunda Mulia's search to improve the quality of human resources engaged in globalization and the flow of information.

Meaning of colors

• Blue is the color of engineering/technology.
• Creamy yellow symbolizes the advanced nature of thinking, innovative, sharp and brilliant in thought.
• Gray represents the progress of thought, modernity, and intelligence.

Mascot

BieM is the official mascot and symbol of Universitas Bunda Mulia's academic community. With four core values, BieM serves as both a role model and a visual representation of the university:^[3]

• Smart – Intelligent and knowledgeable
• Diligent – Persistent and hardworking
• Sincere – Genuine and wholehearted
• Helpful – Always willing to assist others

Student Achievements

Some of the achievements achieved by UBM students include:^[4]

• On November 22, 2020, UBM students won third place in the International Business Plan Competition: Creative Economy, held by Trisakti University.
• On March 31, 2021, UBM students won first place in the Freestyle Single Division and first place in the Fire Division at the 2021 Asian Nunchaku Showdown, held by Nunchaku Showdown, on an international scale.
• On November 13, 2022, UBM students won a gold medal at the 2022 International MGMP PJOK Cup Karate Competition, organized by the DKI Jakarta Provincial Education Office, Sub-department of Education Region II, East Jakarta Administrative City, for Subject Teachers (MGMP) of Physical Education, Sports & Health, on an international scale.
• From February 6-12, 2023, UBM students won first place in the 2023 MLBB Women's Invitational, an international competition.
• From May 10-11, 2023, UBM students won a gold medal in the 2023 MLBB SEA Games Cambodia, an international competition.
• On January 10, 2024, UBM students won second place and the Consolation Prize in the 2023 International Poster Competition - Healthy Body, Mindset, Living, an international competition.
• From March 8-30, 2024, UBM students won first place in the ESL Snapdragon S1, an international competition.
• From July 24-27, 2024, UBM students won second place in the 2024 MLBB Women's Invitational x Esports World Cup Riyadh, an international competition.
• On February 1, 2024, UBM students won third place in the News Anchor category at the 1st Beribahasa International Language Competition (BILC) 2024, held by Beribahasa x Student Association of English Language Teaching Department, University of Darussalam Gontor, on an international scale.
• On May 29, 2024, UBM students won second place (1st Runner-Up) at the 5th WINACTION 2024 (Widyatama International Competition) - Product Innovation Competition held by Widyatama University.
• On December 24, 2024, UBM students won first and second place in the 2024 Healthy Weeks International Infographic Competition on an international scale.
• On May 28, 2025, UBM students from the Dance Student Activity Unit (BIEFINDC) won first place in the Modern Dance category at the 6th Winaction, held by Widyatama University on an international scale.
• The UBM student team qualified as one of the top 20 national-level English debate teams in the European Union Intervarsity Debate Championship 2011 (EU-IDC 2011) held on November 17-18, 2011, at the Usmar Ismail Hall, Jakarta Film Center Building. This prestigious event, which was held for the second time, was sponsored by the European Union Delegation led by Charles Whitley (Head of Political, Press, and Information Sections of the Delegation of the European Union to Indonesia, Brunei Darussalam, and ASEAN). The debate topics covered political, economic, educational, social, defense, and security issues that are currently hot topics in the world, especially in Europe and Asia. The competition involved 89 teams from various universities throughout Indonesia. They competed for a trophy from the European Union delegation and the opportunity to participate in intensive training at the European Union Delegation office. UBM qualified alongside UI, UGM, IPB, Unpad, Unair, Unsoed, UPH, Binus, and Unika Atma Jaya (UAJ).
• In 2012, UBM students won first place and served as speakers at the ACESS English Debate Competition.
• In April 2012, students from the English Language and Culture (BBI) Study Program at Universitas Bunda Mulia (UBM) won third place in the national Spelling Bee competition held at the University of Indonesia (Depok), titled the National ASEAN Law Students Association English Competition.
• In April 2012, UBM students again achieved national success in the 11th university-level Chinese Bridge competition, held in the Jakarta region, organized by the Jakarta Mandarin Language Education Coordinating Board.
• In May 2012, a UBM student with her essay, "Facing Global Challenges with a Strong National Identity," won a national level essay competition organized by STAIN Purwokerto in collaboration with LPM Obsesi Bahasa.
• In May 2012, students from Universitas Bunda Mulia (UBM) won awards at the Communication Festival held by the Department of Communication Studies at Multimedia Nasional University (UMN) in Serpong, Tangerang. Representatives from the UBM Communication Studies Study Program were finalists and winners of various competitions held at the event.
• In June 2012, the UBM basketball team won second place in the National Division of the Student Basketball League (LIBAMA).
• In June 2012, UBM students won first and second place in the favorite category via Facebook in the 2012 Marching Mascot Competition held by GrandmasHotels.com.
• In October 2012, UBM students had the opportunity to star in a promotional advertisement for "Take Me Out Indonesia" on Indosiar, which aired on television for a full month.
• In 2013, UBM students were among the top three nominees for the Most Favorite Finalist Nutrifood Leadership Award.
• In 2013, UBM students served as secretariat coordinators for APEC's Unthinkable Week.
• In March 2013, UBM won second place in the STEKPI National Accounting Competition.
• In March 2013, UBM won first, second, and third place in the Guerilla Marketing Competition, Communication Avenue (COMVEE) at UPH.
• In March 2013, UBM won first, second, and third place in the Cause-Related Marketing Competition at Communication Avenue (COMVEE), UPH.
• In March 2013, UBM won second place in the Printed Advertisement Competition at Communication Avenue (COMVEE), UPH.
• In March 2013, UBM won third place in the Call for Paper Competition at Communication Avenue (COMVEE), UPH.
• In March 2013, UBM won third place in the Fashion Photography Competition at Communication Avenue (COMVEE), UPH.
• On April 7, 2013, UBM won first and second place in the Hanyu Aolinbike (Mandarin Olympiad) and Ma Chung Intelligence Battle.
• On April 13, 2013, UBM's Tourism Academy (AKPAR) won a bronze medal and Diploma in the Pasta Culinary Junior Challenge (Under 25) at the 9th Indonesian Salon Culinaire.
• On April 30, 2013, UBM won the Best Skills Award in the Chinese Bridge Competition.
• In April 2013, UBM students won third place at the Kopertis Region 3 level and finalists at the national level in the Outstanding Student Selection (Mawapres).
• In April 2013, the UBM Dance Team won third place at the Dhamayana Festival Modern Dance Competition.
• In May 2013, UBM Psychology students won first place in the Tax Festival Debate (a collaboration between the Directorate General of Taxes and the North Jakarta Regional Office of the Directorate General of Taxes).
• In October 2013, UBM students won first place in the Anchor Vista News Anchor Competition.
• In October 2013, UBM students won first and third place in the News Presenter Competition for SCTV Goes To Campus.
• On October 13, 2013, UBM students were selected as "Favorite Koko" in the "Koko Cici Jakarta" competition.
• In October 2013, UBM students won three gold medals, three silver medals, and two bronze medals in the STIS Taekwondo Cup.
• In October 2013, UBM students won second place in a billiards competition at the Jakarta-wide level.
• In October 2013, Melisa, a 2011 student in the Visual Communication Design (DKV) program at UBM, produced a work called "Wooden Bicycle," which was selected as a finalist (30 Best Works) for the Palapa Network Exhibition in the United Kingdom. Her work was exhibited at the "Palapa Project" exhibition, held from October 4-6, 2013, at Barge House, OXO Tower, East London, on the banks of the River Thames.
• In November 2013, UBM Chinese Language and Culture students won third place in the Mandarin Debate Competition held by Ticket Station.
• In November 2013, students from the Communication Studies program at Universitas Muhammadiyah Yogyakarta (UBM) won second, third, first, and second place in the Brand Research Competition at the PaperOne University Student Contest.
• In November 2013, students from the Management program at Universitas Muhammadiyah Yogyakarta (UBM) won first place in the Marketing Plan Competition at the PaperOne University Student Contest.
• In November 2013, students from the Visual Communication Design (DKV) program at Universitas Muhammadiyah Yogyakarta (UBM) won third place and first place in the Design Competition at the PaperOne University Student Contest.
• In November 2013, students from the Visual Communication Design (DKV) program at Universitas Muhammadiyah Yogyakarta (UBM) won first place in the ng-Otopedia category, redesigning the character of Mr. Oped by Otopedia.com.
• In November 2013, students from the Communication Studies program at Universitas Muhammadiyah Yogyakarta (UBM) won third place in the Call for Paper Communication Day competition at Universitas Budi Luhur.
• In December 2013, students from the Management program at Universitas Muhammadiyah Yogyakarta (UBM) won first and second place in the UBM-MNC-BEI Stock Exchange Simulation.
• On February 15, 2014, the UBM School of Marketing (Management study program) team won first place in the National Problem-Solving Competition at Widya Mandala Catholic University, Surabaya.
• On March 8, 2014, UBM Accounting students won first place in the Indonesian University/Education Institute Accounting Championship, organized by Bakrie University.
• On March 7, 2014, UBM Communication Studies students won first and third place in the Call for Paper Competition at Communication Avenue (COMVEE), UPH.
• On March 7, 2014, UBM Management students won third place in the Cause-Related Marketing Concept Competition at the Neon Awards at Communication Avenue (COMVEE), UPH.
• On March 7, 2014, UBM Communication Studies students won third place in the Printed Advertisement Competition at the Neon Awards at Communication Avenue (COMVEE), UPH.
• On March 23, 2014, the UBM futsal team won second place in the 2014 Valbury Futsal Cup.
• In April 2014, a student from the UBM English Language and Culture study program won second place in the Spelling Bee category of the ALSA National English Competition, organized by the University of Indonesia.
• On April 22, 2014, the UBM basketball team won third place in the Student Basketball League Competition (LIBAMA 2014).
• In 2014, a student from the UBM Communication Studies study program won second place in the News Presenter Competition at UBM's Social Science Week.
• On June 19, 2014, the UBM Theater Student Activity Unit won first place at the North Jakarta Theater Festival.
• In July 2014, a student from the UBM Communication Studies study program won first place in the Citizen Journalism Competition, SCTV Goes to Campus.
• In May 2014, a student from the Communication Studies program at Universitas Muhammadiyah Yogyakarta (UBM) won first place in the Taxation Teaser Competition at the UBM Tax Festival.
• On June 13, 2014, a student from Universitas Muhammadiyah Yogyakarta (UBM) was selected as the North Jakarta Abang None representative.
• On November 15, 2014, a student from the Communication Studies program at Universitas Muhammadiyah Muhammadiyah Yogyakarta (UBM) won second place in the International Academic Writing Competition at Universitas Muhammadiyah Atma Jaya (UNIKA Atma Jaya Jakarta).
• On November 21, 2014, The Voice of Universitas Muhammadiyah Yogyakarta (UBM) won first place in the Spectrum Vocal Group Competition.
• On November 22, 2014, a student from the Hospitality and Tourism program at Universitas Muhammadiyah Muhammadiyah Yogyakarta (UBM) won second place in the National Bidding Competition at Universitas Muhammadiyah Trisakti (STP Trisakti).
• On November 22, 2014, a student from the Hospitality and Tourism program at Universitas Muhammadiyah Muhammadiyah Yogyakarta (UBM) won second place in the National Plating Competition at Universitas Muhammadiyah Trisakti (STP Trisakti).
• In 2014, UBM was awarded the title of Leading Private University in the Learning and Governance Category by the Directorate General of Higher Education for the Jakarta Region III Regional Cooperation Office.
• In 2015, a UBM student won first place in the Chinese Bridge International, a Mandarin Language Competition for universities across Indonesia.
• UBM alumnus Anthony Hong has also been a Mandarin presenter for the DAAI Mandarin and Asia Kirana programs on DAAI TV since 2008.
• On March 24, 2017, UBM students from the Production Student Activity Unit (UKM) won first place in the National Indonesian Video Competition organized by PT. Cakrawala Andalas Televisi.
• On August 13, 2017, UBM students from the Taekwondo Student Activity Unit (UKM) won one silver medal and three bronze medals at the 2017 Taekwondo Trisula Cup, organized by Trisakti School.

Academic Achievements

The following are the academic achievements of each study program at Universitas Bunda Mulia:^[5]

• Students from the Communication Studies study program won a Silver Medal in the 2024 ASEAN Virtual Student Opinion poster competition held from September 10 to October 27, 2024.
• Students from the Hospitality and Tourism study program won a Silver Medal, Bronze Medal, Diploma Medal, and Silver Medal in the Korean Beef Main Course, French Stuffed Cabbage, Western Beef Main Course, Asian Chicken Main Course, and Western Plated Dessert competitions held from November 13, 2024.
• Students from the Accounting study program won second place in the Erasmus + Ecogreen Consortium Hackathon held from December 4 to 6, 2024.
• Students from the Accounting study program won second place in the Erasmus + Ecogreen Consortium Hackathon held from December 4 to 6, 2024.
• Students from the Management study program won second place in the Erasmus + Ecogreen Consortium Hackathon held from December 4 to 6, 2024. 3rd place in the International Retail Business Case Analysis Competition on April 14, 2025.
• Students from the Accounting study program won 1st and 3rd place in the Scientific Writing Competition on February 17, 2023.
• Students from the Accounting study program won 1st and 3rd place in the Scientific Writing Competition on February 11, 2025.
• Students from the English study program won 3rd place in the storytelling and essay writing categories at the 2024 National English Olympics (NEO) on January 8-9, 2025.
• Students from the Mandarin study program won 1st and 2nd place in the quiz competition - Seizing the Moment of a Perfect Bloom on April 7-12, 2025.
• Students from the Mandarin study program won 3rd place in the dance competition - Seizing the Moment of a Perfect Bloom on April 7-12, 2025.
• Students from the Mandarin study program won 3rd place in the poetry reading competition Mandarin Champion 2025 at the national level from February 12 to April 26, 2025.
• Students from the Mandarin Language program won second place in the Mandarin News Anchor competition on November 29, 2024.
• Students from the Mandarin Language program won second place in the Mandarin Singing Contest on November 29, 2024.
• Students from the Mandarin Language program won first place in the China Life Insurance Indonesia competition on December 15, 2023.
• Students from the Mandarin Language program won first place in the Mandarin Debate competition on October 17, 2023.
• Students from the Mandarin Language program won first place in the 2023 Chinese Bridge competition on May 28, 2023.
• Students from the Mandarin Language program won second place in the 2023 Chinese Bridge competition on May 25, 2025.
• Students from the Hospitality and Tourism program won first place in the Modern Market Snack Competition on May 2, 2024.
• Students from the Hospitality and Tourism study program won 2nd place, a Gold Medal, a Silver Medal, and a bronze medal in the Mixology Competition on December 9, 2024.
• Students from the Hospitality and Tourism study program won 1st place in the Tour Package Competition on November 21, 2024.
• Students from the Hospitality and Tourism study program won 1st place in the Storytelling Competition on November 21, 2024.
• Students from the Hospitality and Tourism study program won 1st place in the Bed Making Competition on November 21, 2024.
• Students from the Hospitality and Tourism study program won 1st place in the Cup Cake Decorating Competition on November 21, 2024.
• Hospitality and Tourism students won second and third place in the Mixology Competition on November 21, 2024.
• Communication students won second place and Best Speaker in the National Debate Competition on November 2 and 3, 2024.
• Communication students won first place in the Announcer Competition by T Sound Radio - Commdays on February 24, 2025.
• Communication students won second place in the radio broadcast competition on November 8, 2024.
• Management students won first, second, and third place in the 2023 National Stocklab Competition on December 23, 2023.
• Management students won third place in the 2024 National Stocklab Competition on April 27, 2024.
• Management students won second place in the National Retail Competition Business Case Competition 2024 on April 30, 2024.
• Students from the Management study program won 1st, 2nd, and 3rd place in the Stock Analysis Competition on September 30, 2024.
• Students from the Management study program won 3rd place in the National Virtual Trading Competition on September 30, 2024.
• Students from the Management study program won 1st place in the National Create Your Own Business (CYOB) competition on April 11, 2025.
• Students from the Management study program won 3rd place in the Jakarta Business Competition on May 22-23, 2025.
• Students from the Information Systems study program won 3rd place in the I/O Festival - Game Developer on June 13, 2024.
• Students from the Information Systems study program won 2nd place in the Start Up competition on October 9, 2019.
• Students from the Information Systems study program won 1st place in the IT Fest competition 5.0 on June 11, 2025.
• Students of the Visual Communication Design study program won the Best 3 in the Packaging Design competition at the Packindo Star Awards on September 1, 2023.
• Students of the Visual Communication Design study program won the Best Designer award at the Packaging Design Review event held by the Ministry of Tourism and Creative Economy on November 30, 2024.
• Students of the Visual Communication Design study program won first place at the IT Fest 5.0 competition on June 11, 2025.

Student Associations

The following are the student associations from each department at Universitas Bunda Mulia, including:^[6]

• HIMSI, Information Systems
• ACCASIA, Accounting
• ACES, English Language and Culture
• BIOS, Informatics Engineering
• CHINESE LANGUAGE COMMUNITY (CLC), Chinese Language and Culture
• COMRADE, Communication Science
• EXODUS, Digital Business
• HIMA HOSPAR, Hospitality and Tourism
• HIMAPSI, Psychology
• IRIX, Interactive Design
• QHIVE, Data Science
• TOTEMANIA, Visual Communication Design
• XCM, Management

Student Activity

The following are Student Activity Units at Universitas Bunda Mulia:^[4]

• Aikido
• Badminton
• Basketball
• Dance (BIEFINDC)
• E-Sports
• Futsal
• iCare
• Muay Thai
• FISH Senate (Faculty of Social Sciences and Humanities)
• FTD Senate (Faculty of Technology and Design)
• Taekwondo
• Talent
• Tartra
• Theater
• The VOU (Voice of UBM)
• Wushu
• Biemers Entrepreneur Club Community
• Debate Community

Student Spiritual Activity

The following are the Spiritual Activity Units at Universitas Bunda Mulia, including:^[4]

• IKAMI (Islamic Student Association)
• JIC (Jesus in My Campus)
• KMB (Buddhist Student Family)
• KMK (Catholic Student Family)

Study Programs

Universitas Bunda Mulia offers the following study programs:^[6]

Undergraduate (S1)

Faculty of Technology and Design

• Artificial Intelligence, Bachelor of Computer Science (S.Kom.)
• Information Systems, Bachelor of Computer Science (S.Kom.)
• Informatics Engineering, Bachelor of Computer Science (S.Kom.)
• Data Science, Bachelor of Data Science (S.Si.D.)
• Interactive Design, Bachelor of Design (S.Ds.)
• Visual Communication Design, Bachelor of Design (S.Ds.)

Faculty of Social Sciences and Humanities

• Management, Bachelor of Economics (S.E.)
• Accounting, Bachelor of Economics (S.E.)
• Psychology, Bachelor of Psychology (S.Psi.)
• Communication Science, Bachelor of Communication Science (S.Ikom.)
• Digital Business, Bachelor of Business (S.Bns.)
• English Culture and Language, Bachelor of Humanities (S.Hum.)
• Chinese Culture and Language, Bachelor of Humanities (S.Hum.)
• Hospitality and Tourism, Bachelor of Tourism (S.Par.)

Master's degree (S2)

• Master of Management (M.M.), equivalent to a Master of Management / Master of Business Administration
• Master of Communication Studies (M.Ikom.)
• Master of Information Technology (M.Kom.)

Long Distance Learning (S1)

• Management (Online), Bachelor of Economics (S.E.)
• Accounting (Online), Bachelor of Economics (S.E.)\

Alumnus

• Arumi Bachsin, Indonesian model and actress^[7]
• Benny Prawira Siauw, Suicidology^[8]
• Fendi (Bangpen), Content Creator & Gamer
• Gisella Anastasia, Singer, Actor, Presenter, and Model
• Glenys Octania, Kompas TV Journalist^[8]
• Henry Lionardi, Co-Founder of Littlecloud EO
• Irene Atmadja, Home Chef
• Jason Gunawan, Singer
• Jerry Yanto, CEO of PT Astha Dian Manunggal^[8]
• Kartika Wang, Bilingual Singer
• Kevin Krisma Joanito Gea, Singer
• Maria Calista, Singer^[9]
• Petrus Canisius Hanar Mahendra, Singer
• Riana Graharani, Magician

Campus Location

Universitas Bunda Mulia has two different campuses.[8]

• Ancol Campus

Jl. Lodan Raya No. 2 Ancol, North Jakarta 14430

• Serpong Campus

Jl. Jalur Sutera Barat Kav. 7-9 Alam Sutera, Tangerang 15143

See also

• List of universities in Indonesia
• Education in Indonesia