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Unreal Brands
Food production company that does not use artificial flavors, color, etc From Wikipedia, the free encyclopedia
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Unreal Brands is an American manufacturer of confectionery and other food products without artificial flavors, color and other non-food additives.[1]
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In 2008, two teenage brothers, Nicky and Kristopher Bronner, and their father, Boston entrepreneur Michael Bronner, started working to create all-natural candy products as an alternative to artificially flavored chocolate products available in local stores at the time.[2] The three tested a large number of recipes for candy,[3] and initiated the company in 2010.[4]
By 2013, Unreal was manufacturing and selling chocolate snacks made exclusively with non-GMO ingredients,[5] with no partially hydrogenated oils, preservatives, artificial colorings, gluten, corn, or soy, and reduced sugar compared to similar candies of major brands.[6] [7] They produced several types of chocolate peanut butter cups and candy coated chocolate gems.[3]
The company scaled too quickly and briefly shut down, relaunching in 2014 with Steve Konczal as CEO.[8]
In 2015, Unreal ran a successful sales campaign in which autographs by quarterback Tom Brady were hidden in buckets of Halloween candy.[9]
In March 2017 , UNREAL began producing snacks with unique ingredients and creative twists, including crispy toasted quinoa and almond butter. UNREAL products are sold online and in various natural stores and conventional grocers across the United States, including Whole Foods, Sprouts Farmers Markets, Kroger, Shaw's, Market Basket, Wegmans, Big Y, and Roche Bros.[10][11]
In May 2024, the company expanded into the snack category.[8]
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