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Unstereotype Alliance
Coalition of companies From Wikipedia, the free encyclopedia
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Unstereotype Alliance is a coalition of companies in the advertising industry that focuses on reducing stereotypes in advertisements and enhancing gender equality in advertisement staff.[1][2] It has national chapters in Brazil, Japan, South Africa, Turkey, the United Arab Emirates and the United Kingdom.[3]
Unstereotype Alliance was founded in June 2017, led by UN Women and Unilever with other multinational companies.[4] Its initial sponsors included P&G, AT&T, Johnson & Johnson and Unilever.[5][6] It was preceded by the "#Unstereotype" campaign started by Unilever.[7][8]
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Unstereotype Alliance provides guidelines and tools to avoid gender stereotypes in advertisements.[9] It released its first report "Beyond Gender 2: The Impact of Intersectionality in Advertising" in October 2021.[10][11]
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