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V (drink)
Energy drink brand From Wikipedia, the free encyclopedia
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V is an energy drink brand produced by Suntory Oceania, a New Zealand–based beverage manufacturer. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product's success, a market share over 60% in New Zealand[1][needs update] and 42% in Australia,[2] makes it the most popular brand of energy drink in both countries. V is considered a local rival to Red Bull.[3] Frucor says V energy drinks are not intended for children, and they are not recommended for pregnant women or people sensitive to caffeine.[4]
 | This article needs additional citations for verification. (August 2025) |
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Drink variants
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Currently available
Standard drinks
V Energy (also referred to as "Green V";[5] retroactively titled "Original") is the original flavour of V released in 1997.[1]
Blue (also referred to as "Blue V") is a pineapple and passion fruit flavour introduced in October 2011,[6][7] which V challenges the drinker to try and work out the flavour.[8]
Black is a flavour variant that was last released in 2024,[9] described as having a "strong coffee flavour".[10] Initially released in 2006, it was first discontinued in 2013. It was then later re-released in 2018 for a limited time in New Zealand over a six-week period.[11]
Grape Burst (also referred to as "Purple V") is a grape fruit flavour introduced in 2025.[12]
Sugar-free drinks
V Refresh was launched in 2022 as a no-sugar, low-calorie product line, packaged in matte pastel coloured cans. The original flavours were Citrus Lemonade, Pineapple & Watermelon, and Green Apple Lemonade.[citation needed] A Blackcurrant & Yuzu flavour was released later in September 2024.[13]
V Riise launched in 2025 with two flavours: Sparkling Blackcurrant and Sparkling Mandarin. V Riise is marketed as having slow release energy due to its usage of isomaltulose.[14]
In July 2025,[citation needed] V released three new low-calorie flavours as a part of their Rebel Collection. Flavours in this range are the self-descript Cotton Candy, Watermelon Candy, and Strawberries & Cream.[15][non-primary source needed]
Discontinued
V Pure was a flavour alternative released in 2016 made from six natural ingredients; apple juice, sparkling water, lemon juice, Guarana seed extract, caffeine from green coffee beans and natural V flavour.[16]
V added a second sugarfree flavour in 2018, themed after summer and the tropics; this product replaced V Zero.[1][failed verification]
V Tortured Orchard Raspberry Lemonade was introduced in 2018.[17][18]
V Tropical Tang was[19] a tropical-flavored drink released in May 2023, and was described as tasting like "guava, pineapple and berries". It was[19] only available in 500ml cans.[20]
Energy shots
V released energy shots,[when?] known as "Pocket Rockets", were claimed to be as effective as the larger cans but have an extremely bitter taste that, according to the V Pocket Rocket website, is to stop young children from drinking them.[21]
Iced beverages
In 2018, V released two Iced Coffee and two Iced Chocolate drinks to the New Zealand and Australian market.[22]
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Advertisement and promotions
The drink sponsored I'm a Celebrity...Get Me Out of Here! in the UK for its second series in 2003.[23]
In 2015, V released a promotion called #VChat, where cans were sold with different letters of the alphabet which fans could use to spell out a wish or desire, submit a photo of it, and win whatever prize they spelled out.[24]
In April 2018, V together with Australian donut store chain Donut King, released a V-flavoured donut. The donut was sold through Donut King stores nationwide and contained a gooey Guarana filling and covered in green sugar crystals.[25]
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References
External links
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