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Vachirawit Chivaaree
Thai actor, singer and entrepreneur (born 1997) From Wikipedia, the free encyclopedia
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Vachirawit Chivaaree (Thai: วชิรวิชญ์ ชีวอารี; born 27 December 1997), nicknamed Bright (Thai: ไบร์ท), is a Thai actor, singer, and entrepreneur. He is known for his role in the series 2gether (2020) franchise[3] and F4 Thailand: Boys Over Flowers (2021), for the films Congrats My Ex! (2023) and Love You To Debt (2024), for show Toe Laew, for album Adolescent, and for song "Lost & Found".[4] He is the founder of ASTRO Stuffs merchandise and Cloud9 Entertainment agency.[5][6] He was listed in Forbes 30 Under 30 under Asia Entertainment in 2024.[7][8]
He has won several awards including Nataraja Award, MTV Awards for singing, and Mani Mekhala Award, Asian Academy Creative Awards, GQ Awards for acting. As of 2024, he is the global ambassador for Burberry, Calvin Klein, a brand ambassador for Adidas and Bangkok Bank visa in Thailand.[9][10][11] In 2023, he received the debutant "Golden Cane Award", presented by Kiera Chaplin.[12][13] In 2024, Bright got selected as member of 'The Business of Fashion 500 Class' (BOF) Paris and Red Sea International Film Festival, Jeddah.[14][15]
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Early life
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Vachirawit was born on 27 December 1997 in Nakhon Chai Si, Nakhon Pathom Province, Thailand, as Kunlatorn Chivaaree; he is of Thai-American-Chinese descent.[16][17] His parents got divorced when he was a child. He grew up in Thailand with his maternal relatives and his cousins. When he was a kid his mother named him "Bright".[18] In fourth grade, he changed his name from Kunlatorn to Vachirawit.[19] He grew up surrounded by musicians, as his uncle owned a music school.[20] At the age of 10, he started learning several musical instruments.[21]
Vachirawit completed his lower secondary education at Suankularb Wittayalai School, and upper secondary education at Triam Udom Suksa School.[22] During middle school, he was among 700 students chosen from over 10,000 applicants to compete in a Math and Science competition organized by the National Science and Technology Development Agency (NSTDA) and Diamond Crown, an Academic Excellence Program.[23] He also served as an academic representative and secured 4th place in a national crossword competition.[24] He worked as a part-timer for small roles in the entertainment industry and paid for his own schooling.[25]
Vachirawit initially got a scholarship and taken Thammasat English Program of Engineering (TEPE) under the Faculty of Engineering of Thammasat University, but took break for a year to focus on his career.[26] Later, he decided to pursue marketing at Bangkok University International College, which endowed with a full scholarship too.[27] In 2021, he completed his Bachelor of Business Administration (BBA) in Marketing.[28][29]
Business ventures
- Astro Stuffs:
Vachirawit launched his first merchandise under the brand name ASTRO Stuffs, in late May 2020.[30] In September 2021, he reimaged the brand which promoted sustainable fashion, use of recycled plastic and philanthropy.[31]
In 2023, Vachirawit's brand ASTRO Stuffs: We Make Good Stuff Company Limited, listed in Better Cotton Initiative (BCI),[32] a non-profit organisation, that contributes towards the United Nations goals to achieve better water sustainability and sustainable agriculture.[33]
- Cloud9 Entertainment:
In September 2023, Vachirawit established Cloud9 Entertainment, an artist management agency, and partnered with Universal Music Thailand to provide Thai talents a global platform.[34] Allbright is his official fandom account.[35]
Personal life
Vachirawit's interests include reading, Muay Thai, boxing, and football.[36] He is a member of Monday Night Football Club.[37] He owns a bicolor ragdoll cat named Ame.[38] He enjoys photography, and shares his work via his Instagram account, "isawitbefore".[39][40] He covers music on his Instagram as well. Some of these songs have been acknowledged by the original singers.[41]
In 2024 at Love You To Debt premiere press conference, Vachirawit announced his relationship with Thai actress-singer Pornnappan Pornpenpipat (Nene).[42][43]
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Acting career
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2013–2019: Beginnings
In 2013, at the age of 15, Vachirawit debuted as a variety show host in the 6th generation of Strawberry Krub Cake (SKC) on Channel 3 and his acting debut in SKC's short series The Beginning: Run Lovers Run produced by Duang Malee Maneejan and Nadao Bangkok. He was featured in small roles within the industry which includes TV dramas, music videos and a film. His notable roles were in Social Death Vote as "Day" and in I Sea U as "Peter".[44]
In 2018, Vachirawit auditioned for New Face Project by GMMTV and was signed as an actor/artist. In 2019, he was cast for the role of "young Dr. Peng" in Nadao Bangkok's My Ambulance.[45] He became one of the hosts of GMM 25's travel based show Toe Laew, joining the show in its first season from Episode 135, and he reprised his role in the second season in 2020.[46]
2020–2023: Rising popularity
In 2020, Vachirawit earned his breakthrough when he played "Sarawat", his first lead role, in 2gether: The Series.[47] The series became most viewed show on Line TV.[48] He reprised his role in Still 2gether the sequel, and in 2gether: The Movie, which premiered in Tokyo.[49] In June 2021, Japanese director Shusuke Kaneko praised his acting.[50]
In 2021, Vachirawit's played the lead role of "Thyme" (Domyoji Tsukasa), in F4 Thailand: Boys Over Flowers, a Thai adaptation of the Japanese manga Hana Yori Dango by Yoko Kamio, who appreciated his screen presence.[51] He was selected for the role in 2019, however further casting and the shooting were delayed due to the COVID-19 pandemic.[52] It finally aired on December 2021 and was well received.[53]
In 2022, Vachirawit starred in the romantic series Astrophile, which received positive reviews.[54] His guest role as an antagonistic "Moth" in the fantasy series Midnight Museum gained highest viewership.[55] In 2023, he starred in Thai-Indian film Congrats My Ex!, a romantic comedy around Indian wedding,[56] which ranked in Top 5 romcom in Prime Video.[57]
In 2023, his GMMTV contract ended and he became independent artist under his own agency, Cloud9 Entertainment.[58]
2024–present:
In 2024, Vachirawit's film Love You To Debt, a Thai adaptation of Man in Love,[59] got released on Netflix and was presented on 'Thai Movie Day' in Paris at Champs-Élysées.[60] His movie Congrats My Ex! was promoted at Cannes Film Festival.[61]
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Musical career
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Vachirawit appeared in various music videos during the early years of his career.[62] In 2020, his first OPM song cover "With A Smile" was released for Still 2gether Philippines version.[63] In 2021, he became youngest male artist to receive the "Best Song Drama" in 12th Nataraja Awards for his song "Kan Goo".[64] His first Thai single "Unmovable" from the Boys Don't Cry album, which won "Rookie of the Week" in T-pop Stage Award.[65]
In 2022, Vachirawit released his first English single "Lost & Found".[66] His song "Good Times", with Kanyawee Songmuang, got positive reviews.[67] In 2023, Singaporean PM Lee Hsien Loong used the song for political video promotion during his visit in Thailand.[68][69] In 2023, he released his single "My Ecstasy" Feat D. Gerrard from his mini album Adolescent as a creative director under the label RISER Music.[70][71] This song was top requested song on HITZ 955, Thailand.[72][73]
In 2024, Vachirawit participated in Summer Sonic Festival and Home Party event in Thailand, Japan and Indonesia.[74][75] His singles "Long Run" and "Sleeping Pills" along with Thai song writer Thammathai Phalangsilp (Timethai), received positive reception.[76] He also performed at NHK Expo event.[77] He debuted at 88rising with his single "Long Showers".[78] He surpassed 100M streams across all his credits on Spotify, and his YouTube gained 'Musical Note Badge', an Official Artist Channel (OAC).[79]
On 19 June 2025, Vachirawit's artistry featured in Burberry's music festival campaign launched in Bangkok, which showcased the synergy of their contemporary and distinctive style.[80][81]
Influences
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Ambassadorships
Vachirawit's is the brand ambassador for many international and local brands like Adidas,[82] Samsung Galaxy A53 5G,[83] Bangkok Bank,[84] Korea based Bonchon Chicken,[85] Japan based cat food Nekko,[86] Lay's Max Chips,[87] Ichitan,[88] Indonesia based skincare WhiteStory,[89] and Globe Telecom from the Philippines.[90] He is the friend of Kiehl's Thailand, Malaysia and Singapore,[91] and of Vespa Thailand.[92]
In July 2022, Burberry unveiled Vachirawit as its first global brand ambassador from the South Asia-Pacific region.[93] Since 2020, he has been modeling for British luxury brand Burberry.[94] He had a photography collaboration on "Lola Bags".[95][96] In London, his front-row debut at SS23 collection by Italian fashion designer Riccardo Tisci, garnered $2M EMV based on WWD report.[97] In 2023, he attended Daniel Lee's debut Burberry AW23 collection.[98][99]
In 2022, Vachirawit as the brand ambassador of Adidas, attended an event with the Manchester United Players.[100] According to Launchmetrics, he contributed $7.1M Media Impact Value (MIV), making him one of "The Most Impactful Sportwear Influencers".[101] He featured in Adidas originals new brand logo launch campaign.[102][103]
In 2023, Vachirawit became first Thai male artist to debut for Calvin Klein as its brand ambassador for Asia.[104] He featured for CK's in Elle Men magazine and attended brand events in Tokyo, Japan.[105]
In 2024, Vachirawit made history by becoming the first Thai artist to attended Met Gala at New York and was top ranked for Burberry contributing $7.5M EMV.[106] Calvin Klein's new global campaign 'Bright' is named after him.[107][108]
"Bright is a talented performer who works extremely hard, possesses confidence and has an innate charisma" – Daniel Lee, British Designer, Vogue 2024[109]
Endorsements
Vachirawit previous notable collaborations were with Gucci, Prada, Bulgari, Fendi, Louis Vuitton, Tiffany & Co., Yves Saint Laurent, Versace, Dior, Loewe, Chanel, Bottega Veneta, Givenchy, Gentle Monster, Balenciaga and Armani.[110][111]
In 2022, Vachirawit generated most of Gucci's Earned Media Value (EMV). In Milan Fashion Week FW22 for Prada, he has generated $934K in MIV.[112] Launchmetrics' Chief Marketing Officer, Alison Bringé recognized him as prominent Asian celebrities.[113] He did endorsements for the Philippines based Oxecure,[114] SparSha,[115] All Café in the 7-Eleven store,[116] Lazada,[117] Isuzu Motors,[118] Scotch,[119] and others.[120]
In 2023, Vachirawit featured as "First Solo Frontman" in Elle Men Magazine and GQ cover sponsored by Bulgari, did exclusive cover shoot for "Octo Roma Watch", and was star guest in Bulgari's pop-up event on "Iconic Serpenti Jewellery".[121] He attended launch of French luxury brand Yves Saint Laurent (YSL) "Libre" pop-up event at Ion Orchard, Singapore.[122] He is a regular invitee at Marvel Studio movie launch in Thailand.[123]
In 2025, Vachirawit attended the AMI Paris Spring Summer 2026 show as a special guest of the brand, featuring a collection designed by Alexandre Mattiussi.[124][125]
Fashion
Vachirawit gets featured regularly on Vogue, GQ, Harper's Bazaar, Elle, L'Officiel Hommes, Cosmopolitan, Esquire, Madame Figaro, Dazed, Grazia, Marie Claire, The Guitar, Menifesto, Metro Society, Folio, The Mint, Spur and other elite national and international magazines.[126][127] In 2023, he became the first male artist based in Thailand, to feature on covers of Vogue Thailand[128] and Hong Kong.[129]
Philanthropy
Vachirawit advocates on charitable activities like forest conservation, marine life,[130] including mental health through a joint initiative with UNICEF,[131] Sustainability in fashion business,[132] and 'Praew Charity Project' to help heart disease patients.[133] His merchandise sale proceeds went to the Seub Nakhasathien Foundation to support conservation of wildlife in Thailand.[134] He initiated 'One Tree Planted' to empowered farmers and 'Right To Play - Protect. Educate. Empower' for the underprivileged kids.[135] During the COVID-19 pandemic, he donates supplies to those in need in Khlong Toei district.[136]
Since 2020, Vachirawit collaborated in raising money to help extinguish the forest fires in Chiang Mai province.[137][138] He supported firefighters' project, during fire outbreak in the King Kaew factory.[139] The contributions were made towards purchase of firefighter's suits and equipment for the volunteers, as they lack equipped logistics to perform risky tasks.[140]
In 2022, he and his fans organized an auction, which collected $75K for charity.[141] He donated medical supplies during COVID-19 pandemic,[142] to Elephant and Wildlife Research Center, Chiang Mai University and Thai Elephant Conservation Center Fund.[143] He spread awareness on Mental Health with initiative 'You Are Not Alone In The Universe',[144] to reduce stigma around it. He speaks on socio-political topics like voting.[145] He advocated on Earth Day and healthy planet and initiated 'Love Clean Air', that promoted travel by public transport to reduce traffic related air pollution.[146]
Media image
Vachirawit has been listed in the "Top 50 Influential" by Vogue[147] and by HOWE Magazine for his contributions in various fields.[148] His public image has earned him titles of 'Walking Louvre Museum',[149] 'Thailand's National Treasure',[150] 'Thai Supernova',[151] 'National Husband',[152] 'Godfather of Presenters',[153] 'King of Commercials' and many more.[154][155][156]
Within Thai industry, Vachirawit is the first celebrity to have his own "Twitter Topic".[157] In 2021, he became highest earning male celebrity with ฿109M from brand endorsements on his Instagram.[158] He featured in "Top 100 Most Searched Asian on Google Worldwide" in 2022.[159] In 2023, Nielsen Thailand with a campaign value ฿56M, he was the top presenter for Lazada.[160] He featured in "Global Influencers" who has created highest EMV (Earned Media Value) during "Fashion Week 2023".[161]
Vachirawit features frequently in "Top 20 Most Attractive Asian Celebs"[162] alongside other eminent artists.[163] He ranked 7th in "Most Handsome and Beautiful in the World",[164] 5th in "The Global Face & Style Icon", 2nd in "l Magazine Fashion Face",[165] 8th in "Top Men in Fashion World",[166] 1st in "Attractive Thai Actors",[167] and 1st in "The Most Tweeted Thai Artists 2020".[168][169]
With 46% netizens votes, he ranked 1st in "Asian Drama Actor of the Year 2020".[170] In 2023, Vachirawit was featured in Times Square, New York as "Top 20 Most Powerful Asian Celebrity".[171] He was ranked 1st in "Most Handsome Face" as per "Korean Plastic Surgeons Survey".[172] He features in "Most Handsome Man Alive" regularly.[173][174] In 2024, he featured in Top 5 'Most Handsome Man In The World'.[175] In 2025, he made it to the Madame Tussauds Hot 100 list, recognizing his prominence in fashion.[176]
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Filmography
Films
Television
Variety shows
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Discography
The discography of Bright consists of his elaborated music career, his singles, OST of many series, live concerts within Thailand and across South-East Asia countries, his music video appearances for other singers and few collaborations.[215][216]
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Awards and recognition
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Awards
| Won | 35 |
| Nominated | 46 |
*Few private voting based recognitions are not mentioned here.
Other recognitions
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See also
References
External links
Wikiwand - on
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