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Veggie Grill
American vegan restaurant chain From Wikipedia, the free encyclopedia
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Veggie Grill is a fast-casual vegan restaurant chain that operates in California, Oregon, Washington, Illinois, Massachusetts and New York. After first being opened in Irvine, California,[1][2][3] it already had 29 restaurants across the United States in February 2018.[4]
The chain focuses on offering only plant-based food.[5]
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History
In 2006, Kevin Boylan and T.K. Pillan co-founded Veggie Grill.[6]
In 2013 the company raised $20 million in capital, mainly from Brentwood Associates, and announced plans for national expansion.[7]
In January 2024, it was acquired by Oregon-based vegan fast food restaurant chain Next Level Burger.[8][9]
Expansion
Veggie Grill plans to double in the next couple of years.[10] In early 2018, the restaurant opened two locations in Chicago, its first locations outside of the West Coast.[11] Veggie Grill also intends to open four more Chicago-area locations at an undetermined date.[12] In 2019 they opened a location in Harvard Square in Cambridge, Massachusetts, its first East Coast location.[13]
Partnerships and menu
In 2016, Veggie Grill partnered with Beyond Meat to create their plant-based burgers.[14]
Reception
Veggie Grill was voted "Best American" cuisine restaurant by The Los Angeles Times readers in 2012.[15]
Veggie Grill received VegNews Magazine's winner for Favorite Vegan Chain in 2016,[16] 2017,[17] and 2018.[18]
Veggie Grill made the list for 25 Most Innovative Consumer Brands of 2016 by Forbes.[19]
See also
References
External links
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