Vel Soap

This article is about a detergent brand. For other uses, see Vel (disambiguation).

Vel Soap or Vel Detergent (from the slogan "Mar-VEL-ous")^[1] is a soap liquid detergent by Colgate-Palmolive. Introduced in the United States in the late 1940s,^[2]: 123 the product has been sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia.^{[2]: 128 [3]} In Mexico, it was sold as Vel Rosita (Vel Pink). This was due to the liquid being pink as well as the bottles it was sold in.