Viamedia, Inc.

Viamedia is a cable television and digital advertising company headquartered in Lexington, Kentucky. Viamedia provides advertising sales management for cable TV operators, MVPD's, telcos, OTT/streaming and video providers across the United States.

Viamedia

Company type	Corporation
Industry	Advertising technology, Digital advertising, Television advertising[1]
Founded	2001
Founder	Jeff Carter Todd Donnelly
Headquarters	Lexington, Kentucky
Area served	Worldwide
Key people	David Solomon, Chief Executive Officer[2] Evan Rutchik, President & Chief Strategy Officer[3] Becky Jones, Chief Marketing & People Officer[4] Rick Tarvin, Chief Revenue Officer[5] Joel Hall, Chief Product Officer[6]
Products	Advertising
Number of employees	150+ (2025)
Website	ViamediaTV.com

As of 2016, the company had more than 12,000 active and prospective advertisers nationwide.^[7]

Viamedia sells cross media advertising on behalf of U.S. cable and telecommunications service providers, utility companies and municipalities.^[8] The company manages the sales, operational and technical functions for 60 cable companies across 71 designated market areas (DMAs) in over 30 states. Viamedia has more than 300 employees nationwide.^[7]

History

Viamedia was founded in 2001 by Jeff Carter and Todd Donnelly.^[9] In January 2011, Viamedia announced that it had partnered with Lake Capital, a private equity firm headquartered in Chicago, Illinois.^[10] In December 2020, the company promoted former Chief Revenue Officer, David Solomon, to president and CEO.^[11]

Placemedia

Placemedia is an automated system for planning and purchasing television advertisements.^[12][13]

The company currently represents more than 30 billion impressions monthly in nearly 100 million households across 210 DMAs.^[8]

In 2018, Altice USA purchased Placemedia from Viamedia.^[14]

Placemedia's platform connects agencies and advertisers with television advertising inventory from Placemedia's partners, multichannel video programming distributors (MVPDs) and cable TV networks.^[15] Using its application program interface (API), Placemedia's advertising platform has been integrated into demand side platform (DSP) partners’ preexisting systems.^[16]

Services

Viamedia provides advertising solutions for more than 12,000 local, regional and national advertisers, including inserting advertising onto cable networks such as ESPN, TNT, FOX News, Lifetime, HGTV, A&E, Hallmark Channel and others.^{[citation needed]} In addition, the company has a relationship with National Cable Communications, the national TV advertising sales, marketing and technology company owned in partnership by Comcast, Charter Communications, and Cox Communications.^[17]