Viraj Bahl

Viraj Bahl is an Indian entrepreneur and the founder and managing director of VRB Consumer Products Pvt. Ltd. (Veeba),^[1][2] a company that manufactures and distributes sauces and condiments.^[3] In 2019, he was featured in The Economic Times 40 Under 40 list.^[4] He is a judge and investor in Sony Entertainment Television's business reality show Shark Tank India in season 4.^[5][6][7]

Viraj Bahl
Alma mater	Singapore Polytechnic
Occupation	Entrepreneur
Organization(s)	Founder and Managing Director of VRB Consumer Products Pvt. Ltd. (Veeba)
Children	2

Early life

Viraj Bahl was born in Dehli, India to Rajiv and Vibha Bahl and attended Delhi Public School, R. K. Puram, New Delhi. He later moved to Singapore, where he earned a degree in Industrial Engineering from Singapore Polytechnic.^[2]

Career

Viraj Bahl was introduced to the food industry through visits to his father’s factory and participation in trade exhibitions such as Aahar in Delhi. While he showed interest in the family business, his father, Rajiv Bahl, advised him to establish financial independence before joining the company.^[8] After graduating in 2002 with a degree in marine engineering from Singapore Polytechnic, Viraj began his career as a second engineer with Maersk, working on oil rigs and merchant navy ships.^[1][9]

In 2013, Viraj founded Veeba Foods in Neemrana, Rajasthan,^[10][11][12] initially as a B2B supplier of condiments to QSR such as Domino's, Pizza Hut, and Burger King.^[13][14] The company later expanded the retail market with products like ketchup, mayonnaise, and salad dressings.^[15] In 2014, Bahl raised ₹3 crore for Veeba at a valuation of ₹105 crore.^[16] The company expanded its product range to include various sauces and condiments.^{[17][18][19][20]} As of 2024, Veeba had 85 stock-keeping units across 700 cities.^[21][22]

In 2024, the company introduced a new product line, Tasty Pixel, and expanded into the Chinese and pan-Asian sauces and dressings segment with the launch of the WokTok.^[23]

Television

He is one of the sharks and investors in Shark Tank India in season 4^[24] which is being aired on Sony Entertainment Television.^[5][25][26]