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Vivian Tu
American Influencer From Wikipedia, the free encyclopedia
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Vivian Tu (also known as Your Rich BFF)[1] is an American businesswoman, author, and media personality.[2] She is the founder and CEO of Your Rich BFF, a multi-media company that provides financial education.[3]
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Early life and education
Tu was born in Baltimore, Maryland as the only child to Chinese immigrant parents.[4] Her mother worked in chemistry and consulting, and her father was a computer programmer at NASA’s Goddard Space Flight Center.[5] From an early age, Tu was involved in her parents finances, acting as a translator during financial discussions for her Chinese speaking parents.[6] She graduated valedictorian of Marriotts Ridge High School in 2012,[6] and later moved to Chicago to pursue her bachelor's degree at the University of Chicago.[7]
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Career
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Perspective
2016-2021: JP Morgan, Buzzfeed
Following her graduation from the University of Chicago in 2016,[7] Tu started her career as a trader at J.P. Morgan.[8] Tu traded stocks in the industrial, materials, and energy sectors.[7] Finding the stock market world male-centric, and struggling with a new manager that thought she was “too girly to make it in finance,”[6] Tu transitioned into a digital media sales role at BuzzFeed.[9] Tu became the top-earning salesperson at the news company.[6] Knowing her background in finance, friends and colleagues began asking Tu for financial advice.[5] Tu found success breaking down complicated financial jargon into digestible content and sharing it online.[5]
2021-present: Your Rich BFF, Networth & Chill, Rich AF
Tu started making financial education videos on TikTok in 2021, and left her job at Buzzfeed to become a full-time influencer in 2022.[10] She often covers topics such as saving, investing,[11] and traveling on a budget.[12][13] Tu has gained a following of 8 million across her platforms, with her largest following on Instagram, as of December, 2024. Tu is represented by William Morris Endeavor since 2022.[14]
In 2023, Tu launched her podcast Networth & Chill,[15][16][5] in partnership with Audioboom, to expand upon the financial information she shares on her social platforms.[10] Tu partnered with Vox Media and PS, formerly known as PopSugar, for Season Two of Networth & Chill.[10] On December 26, 2023, Tu released her first book Rich AF: The Winning Money Mindset that Will Change Your Life.[17] It became a New York Times bestseller under both the Business and the Advice, How To & Miscellaneous categories.[18][19]
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Awards & recognition
Since 2021, Tu has been named to the Forbes 30 under 30 and Forbes Top Creators lists.[20] She has also been nominated for a Webby award,[21] and multiple Shorty Awards, including a finalist nomination for Branded Series.[22] In 2023, Tu was a Meta Visionary Voices[23] award winner. In 2024, Tu won Best Personal Finance Influencer presented by Bankrate,[24] and Networth & Chill was nominated for Best Business + Finance podcast at the 2024 iHeart Podcast Awards at SXSW.[25] That same year, she also won a Visionary Voices award from TikTok,[26] highlighting prominent and impactful AAPI content creators on the platform.[27] In December, 2024, Tu won the Digital Influencer of the Year Award at the Unforgettable Gala, which celebrates the contributions of Asian and Pacific Islander celebrities, influencers and leaders.[28][29]
Her podcast has been nominated for the iHeartRadio Podcast Awards.[30] In January, 2025, Networth & Chill was nominated for the iHeartPodcast Best Business & Finance Award.[31]
Featured in
In December, 2023, Tu appeared on episode 1551 of The School of Greatness with Lewis Howes.[32] Tu was a guest on the January 9, 2024 episode of Not Alone with Valeria Lipovetsky.[33] In December, 2024, Tu was also featured on Pivot with Kara Swisher and Scott Galloway.[34]
Partnerships
Since 2023, Tu has been a title partner of SoFi bank and helped the launch the Face of Finance campaign, correcting AI gender bias.[35][36][non-primary source needed]
Personal life
In June, 2024, Tu married Greg Hunt, in Lake Como, Italy.[37]
References
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