Vlad and Niki

Vlad and Niki is a YouTube channel featuring Russian American-born siblings Vladislav Vashketov (born February 26, 2013), Nikita Vashketov (born June 4, 2015), Christian Vashketov (born September 11, 2019), and Alice Vashketova (born January 1, 2022). Their parents, Sergey Vashketov and Victoria Vashketova,^[2][3] emigrated from Moscow, Russia^[4] and run 21 YouTube channels in 18 languages. The children reside in Miami, Florida, and occasionally in Dubai, United Arab Emirates.^[4] Their main channel is the 7th most-viewed and 5th most-subscribed in the world.^[5]

Vlad and Niki
Personal information
Born	Vladislav "Vlad" Vashketov (2013-02-26) February 26, 2013 (age 12) Miami, Florida, U.S. Nikita "Niki" Vashketov (2015-06-04) June 4, 2015 (age 9) Miami, Florida, U.S. Christian "Chris" Vashketov (2019-09-11) September 11, 2019 (age 5) Florida, U.S. Alice Vashketova (2022-01-01) January 1, 2022 (age 3) Florida, U.S. Miami, Florida, United States
Nationality	Russian-American
Parents	Sergey Vashketov (father) Victoria Vashketova (mother)
YouTube information
Channel	Vlad and Niki
Also known as	Vlad and Niki
Years active	23 April 2018–present
Genres	Toy unboxing Vlogging
Subscribers	140 million[1]
Views	107 billion[1]
Creator Awards 100,000 subscribers 2018 1,000,000 subscribers 2018 10,000,000 subscribers 2019 50,000,000 subscribers 2020 100,000,000 subscribers 2023
Last updated: 21 May 2025

Parent career

Vlad and Niki's parents, Sergey and Victoria, each had different careers. Sergey worked in sales, while Victoria was a homemaker and a former gymnast.

History

Vlad and Nikita started their YouTube channel on April 23, 2018, prompting their father to quit his sales job to help with brands and licensing based on "Vlad Crazyshow" (stylized as "Joker").^[6] Their videos include roleplays, vlogging, and advertising.^[7] The channel signed a representation deal with Haven Global, an Australian-based licensing agency, to develop new content, consumer products, and licenses for mobile apps under their brand.^[2][8] They also signed a deal with Playmates Toys, a Hong Kong–based manufacturer, to produce toys under their brand.^[9] In 2019, the brothers were judged to be the YouTubers making the most money per video at an estimated US$312,000 per video.^[10] As of May 9, 2025, they had 139 million subscribers.