WBOG

WBOG (1460 AM) is a radio station broadcasting a classic-based country music format.^[2] It is licensed to Tomah, Wisconsin, United States, and is owned by Magnum Radio. The station features programming from Westwood One.^[3]

WBOG

Tomah, Wisconsin United States
Broadcast area	Sparta, Wisconsin
Frequency	1460 kHz
Branding	BOG Country
Programming
Format	Classic country
Affiliations	Westwood One
Ownership
Owner	Magnum Radio
History
First air date	April 19, 1959 (as WTMB)
Former call signs	WTMB (1959–2003)
Technical information[1]
Licensing authority	FCC
Facility ID	52533
Class	D
Power	1,000 watts (day) 42 watts (night)
Transmitter coordinates	43°58′7″N 90°30′50″W
Translator	101.3 W267CO (Sparta)
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	bogcountry.com

2011 name change

Logo under previous format

In May 2011, WBOG's slogan was changed to "Kool Gold 1460", using the branding of the Kool Gold satellite service heard on WBOG. On January 7, 2020, the station flipped formats to classic country.